Introduction to grounded theory

Grounded theory includes a set of systematic procedures for gathering, synthesizing, analyzing and conceptualizing qualitative data for theory building - a central activity for management researchers. This workshop will provide an introduction to grounded theory. In particular, we will discuss designing, data collection, data analysis, and presentation of results.

Instructor

Lakshmi Balachandran Nair is Assistant Professor at Methodology and Statistics Department, Utrecht University (The Netherlands). She did her PhD at Institute of Marketing and Communication Management, Università della Svizzera italiana, Switzerland. During her PhD, Lakshmi combined inputs from methodologically mature disciplines such as political science, and criminology to examine three significant universalistic parameters of scholarly impact in management research: originality of the idea, rigor of the study, and clarity of writing. She finished her PhD with summa cum laude in April 2016 and joined Utrecht University as a faculty member afterwards. Lakshmi’s primary area of expertise is qualitative research methods. She has published in various journals including Journal of Business Research, Qualitative Research in Psychology, Scientometrics, Journal of Management Inquiry, Forum Qualitative Sozialforschung, Sage Research Methods Cases, and The British Medical Journal (online version). She also co-authored a book - Strategic novelty: A definitive guide to outlier strategies (Financial Times Press). Along with publishing, Lakshmi has also been the editorial review board member of Journal of Innovation and Knowledge (2015-2017) and the editorial assistant for a special issue in Industrial Marketing Management journal (2015-2016). Currently she is a scientific committee member of World Conference on Qualitative Research (2018). Furthermore, she acts as a reviewer for various journals and publishers including Strategic Management Journal, Journal of Business Research, Scientometrics, Industrial Marketing Management, and Sage Publishers (to name a few). Apart from research activities, she also co-ordinates, restructures, and teaches qualitative methodology courses at Bachelor, Master, and PhD level. Besides teaching at her home University, she conducts PhD courses and gives guest lectures at Business schools in the Netherlands and abroad (Switzerland, India, UK). Moreover, she organizes methodology seminars and conference workshops nationally and internationally (Belgium, USA).  She is the recipient of various grants from USI Equal Opportunities Service (2014), Swiss National Foundation (2013, 2015, 2016), and Swiss Academy of Humanities and Social Sciences (2015). For her work she has received various honors including the Academy of Management Best Paper Award (2014), Interdisciplinary Social Sciences Emerging Scholar Award (2018), and British Academy of Management Best Full Paper Award (2018).