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Understanding service orientation in manufacturing: Evidence from Mexican industries


Speaker:Professor Javier Reynoso, AIM Visiting International Fellow, Professor from Monterrey Institute of Technology in Mexico
Date: Thursday 24 June 2010
Time: 9:30 - 13:00
Location: Conference Room 1, XFI

Further details

There is a growing interest from both practitioners and researchers to learn how companies are managing the transition from products to services today. The objective of this session is to present and discuss the initial development of a conceptual and measurement framework for service-driven manufacturing organizations. Initial results of an ongoing, multi-stage research project conducted in Mexico, aiming to understand how manufacturing organizations are incorporating service strategies across different business processes, will be presented and discussed.

Topics would include, among others:

  • Competing through service
  • transition from products to services: conceptual and empirical progress
  • evolving nature of service orientation in manufacturing
  • service orientation levels in Mexican manufacturing industries
  • service orientation roles across the manufacturing organisation
  • types of service strategies implemented in Mexican manufacturing industries

Target audience: Practitioners from manufacturing organisations, academics and AIM Fellows and delegates.

Registration: There is no charge but places are limited and participants must register in advance with AIM Research via their website.

If you have any queries regarding this event please contact Agi Witaszczyk on 020 7862 8519 or

Hosted by AIM Research and the University of Exeter Business School