We Know Where You Are: Privacy and LBS Advertising
|Speaker:||Dr. Patricia O'Connor|
|Date:||Friday 22 February 2002|
|Location:||Room 221Streatham Court|
Americans regard privacy as a right. They have demonstrated that they will exert pressure for legislation to protect that right: by July 2001, consumer resentment of telemarketers' invasions of privacy had resulted in 23 U.S. states implementing "no call" laws. By adopting a clear, economical definition of privacy and engaging in self-regulation that includes not only the formulation of ethics standards, but also enforcement of standards and application of sanctions, companies planning to participate in LBS advertising can avoid prompting the consumer backlash that has now crippled telemarketing.