Hofstede's model of national cultural differences and their consequences: a triamph of faith; a failure of analysis
|Speaker:||Professor Brendan McSweeney, University of Essex|
|Date:||Friday 2 March 2001|
|Location:||Peter Chalk Centre, Room 1.1/2/3|
Geert Hofstede's legendary national culture research is critiqued. Crucial assumptions which Underlie his claim to have uncovered the secrets of entire national cultures are described and challenged. His attempts to demonstrate the insightfulness of his 'findings' are examined by unpacking illustrated cases he uses to show the causal effects and explanatory value of his dimensions of national culture in specific countries. It is argued that his measurement of national cultural differences and his effort to demonstrate the fruitfulness of his 'findings' are both fatally flawed. The plausibility of systematically causal national cultures is qustioned and Hofstede's modelling of national cultural differences and their consequences is described as profoundly problematic.