Innovation measurement beyond patents only: what is the value added of trademarks

SITE (Science, Innovation, Technology, and Entrepreneurship)

Speaker:Caroline Castaldi, Utrecht University
Date: Tuesday 29 September 2020
Time: 10:00
Location: Microsoft Teams link available from l.a.witkin@exeter.ac.uk

Further details

Abstract: Innovation measurement is a key component of research and policy work aiming at gauging the potential of firms, industries and regions. Patents are by far the preferred metrics, yet they have several known shortcomings. In this talk I will discuss the value added of using trademarks in combination with patents to improve innovation measurement. After reviewing the existing evidence, I will present fresh results from a survey of Dutch innovators. We find that combining trademarks with patent statistics results in a 46% improvement of innovation measurement. Improvements mainly cover innovation coming from smaller, younger and service innovators.