Group Identity and Charitable Giving


Speaker:Angela Sanchez Gonzalez, University of Exeter
Date: Friday 10 November 2017
Time: 15:30pm
Location: Matrix Lecture Theatre, Building One

Further details

In this experiment we propose group identity as a drive to increase charitable giving. In particular, we study how donations vary when introducing group identity and whether and how it affects subjects’ behaviour when donations are made as either as an individual or as a group. Donations are chosen individually and anonymously by subjects, isolating any sort of peer pressure. We find that, 28.10% of the individual endowment is donated when there are both induced group identity and donations are made as a group. When no identity is involved and donation is made as a group, only 16.05% is donated. The lowest donations correspond to the treatments where no identity is induced among participants.