Sustainable/Evolved/Purposeful Marketing

Marketing

Further details

Victoria will present an overview of her work spanning many years, including a PhD on the topic at Exeter, on the question of how business can become a force for a sustainable high-wellbeing society, and specifically the role of marketing in achieving this.  She will draw on her most recent submitted paper (to the Journal of Business Ethics, presented at the European Business Ethics Network conference): Dominant views of marketing and their role in sustainable business model transformation. This includes results of research with a number of well-known organisations engaged with ‘sustainable marketing’. The presentation will highlight some of the foundational challenges faced in positioning marketing to realise its potential as a positive, rather than negative, social force.