Retailing-Retrospect and Prospect

Marketing

Further details

As an important, fast-paced area of contemporary business activity, retailing presents marketers with many challenges and opportunities in the 21st Century. This seminar takes stock of theoretical and practical developments in retail marketing, exploring its relationship to customer value, corporate social responsibility and the transformative effect of digital technology.  These will be considered alongside key elements of successful retail marketing, including developments in omni-channel marketing and the importance of a co-ordinated supply chain to a company’s value proposition.