Spatial Advertisement in Political Campaigns

Economics

Speaker:Anja Prummer, University of Cambridge
Date: Friday 13 November 2015
Time: 15.30
Location: Matrix Lecture Theatre, Building One

Further details

The paper analyzes strategic disclosure of hard information in a simple probabilistic voting model. Two parties, characterized by the platform they choose to implement, decide in which media outlets to advertise this platform. A media network describes which voters can access a given outlet. In this setting, we characterize the optimal advertising strategy and its effects on the policy setting game. We also investigate how changes to the network structure affect policy setting, information disclosure, and utilitarian welfare. We then extend the model to a dynamic setting, which predicts policy cycles – in line with our empirical findings.