|Date:||Friday 14 November 2014|
|Location:||Streatham Court C|
The talk is about how one of America’s iconic companies used innovative marketing to generate 250% volume growth, 98% market share and increase profit from 5% to 35%.
The talk will cover unique selling propositions, TV advertising, merchandising, market segmentation and new products.
Philip was Vice President International of The William Wrigley Company for 15 years and for 20 years was
with CPC Best Foods (Unilever) in UK, Belgium, Greece and France. He has
launched over 100 FMCG products and has an MBA.