The CIM is the world's leading professional marketing body

Business School offers Graduate Gateway in marketing for the first time

The Chartered Institute of Marketing (CIM) have awarded Graduate Gateway status to the Business School’s BA Hons Management with Marketing and MSc Marketing programmes. 

The Graduate Gateway gives students a unique opportunity to stand out from other marketing graduates by achieving professional CIM qualifications alongside their marketing degree. The accreditation will be available from 2014–15 academic year. It provides exemptions from either the CIM Certificate in Professional Marketing or the Diploma in Professional Marketing.

Dr Lindsay Stringfellow, Programme Director at the Business School said: “We are absolutely delighted that our students will now have a fast track into the foremost professional marketing qualification. With competition for the best graduate jobs in marketing fiercer than ever, this will give Exeter graduates a head start.”

For our undergraduates, there are a number of routes to gaining qualifications and exemptions from CIM:

BA Hons Management with Marketing

Students will be exempt on an APL basis from L4 Marketing if they sit ONE of the following elective modules:

Event Management

Psychological Aspects of Consumption

Children and Youth Markets

Dissertation (marketing)

Business experience (this must be in marketing)

They will be required to pass two CIM modules, Integrated Communications (Mandatory) plus one elective module to obtain the L4 Certificate in Professional Marketing.

Students will also be exempt on an APL basis from L6 Strategic Marketing if they take electives worth 75 credits from the following elective modules:

Event Management

Psychological Aspects of Consumption

Children and Youth Markets

Dissertation (marketing)

Business experience (this must be in marketing)

They will be required to pass two modules, Mastering Metrics (Mandatory) plus one elective module to obtain the L6 Diploma in Professional Marketing.

MSc Marketing

Students will be exempt on an APL basis from L4 Marketing. They will be required to pass two modules, Integrated Communications (Mandatory) plus one elective module to obtain the L4 Certificate in Professional Marketing.

Students will also be exempt on an APL basis from L6 Strategic Marketing. They will be required to pass two modules, Mastering Metrics (Mandatory) plus one elective module to obtain the L6 Diploma in Professional Marketing.

 

Date: 24 September 2014

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