A Desso carpet

Business School publish new case study on how Desso is closing the loop

The Business School has published an in-depth study of carpet manufacturer Desso's Cradle to Cradle® strategy. The teaching case has published with ECCH (European Case Clearing House) demonstrating the high quality of the strategy and its broad interest and appeal.

This case study, 'Desso and the Cradle-to-Cradle® Challenge: Rethinking Carpet as a Closed-loop Supply System' examines the challenges encountered by Desso after its decision to adopt Cradle-to-Cradle® principles and the subsequent reframing of the firm's understanding of supply chain management.

The Desso Case was produced by Professor Mickey Howard, Associate Professor in Purchasing & Supply Chain Management with Dr Sally Jeanrenaud, Senior Research Fellow in Sustainable Development and Dr Fernando Correia, Postdoctoral Research Fellow.

Mickey Howard commented: “We were delighted with the collaboration between the Business School and Desso. We were engaged in a high level of leading edge thinking about closed loop supply systems, which reinforced the importance of implementing sustainable strategy across the whole supply chain to ensure all partners participate in the development of new business models."

An example of exemplary partnership working one of Desso's key suppliers, Aquafil was also included in the case study; Aquafil buys waste material containing Polyamide 6 from all over the world, but primarily from the US, often in the form of old fishing nets and used carpet yarn. Aquafil then turns all this waste into ECONYL® yarn which is made from 100% regenerated Nylon that Desso uses in over 60% of its carpet tile range.

"We were delighted to work with the Business School in this way," said Desso CEO Alexander Collot D'Escury. "It provided us with a great opportunity to reflect on our Cradle to Cradle® strategy, led by our Chairman Stef Kranendijk and demonstrate its success. We hope it will lead to greater interest in and take up of this route to the circular economy."

Date: 11 December 2012

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