Ed (left) and Alex from iMended

Business School students i-dentify new opportunity

An accident with an iPhone has led two enterprising third year students into a successful business partnership repairing a whole range of iPhones and iPods.

Ed and Alex set up iMended last academic year when, having repaired his own phone, Alex was inundated from requests from fellow students in need of his expertise.

He said "I was devastated when I smashed the screen of my iPhone but I’m quite technically-minded so I was determined to figure out how to repair it myself. I soon discovered that lots of other people had similar problems and. In the first week of operation when we set up shop on campus, iMended completed almost 20 repairs – so the demand is definitely out there."

Since then the pair have secured a registered trademark for their name and been in initial discussions with lawyers to help them franchise to other cities – the next stage in their plans to expand the business.

Ed commented "We secured support from the Innovation Centre and the Students’ Guild early on which really helped us to move more quickly; we are also both taking the Business Project module this year, so we have been able to put all the theory into practice in a live example – having our own business has made my course really relevant."

More information can be found on the website or their Facebook page or follow Ed and Alex on twitter @iMended

Date: 22 November 2012

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