The team had to create a new beer brand

Business School first years scoop top prize in international competition

First year students Harry Neale and Jesse Wilson have carried off the top prize in the AB InBev Best Beer Competition. As the name suggests, the student teams were tasked with creating a concept for a new beer that reflected the community and culture of their university as well as incorporating sustainability issues.

After being selected as one of the top eight UK teams out of around 130, they went on to  win the UK final, netting a €2000 prize.

The duo had to prepare an eight-minute presentation and a four-minute DVD showcasing their product. Jesse explains “We took a ‘hands on approach’ to the task and filmed the DVD ourselves. Many hours practicing the presentation proved worthwhile as we presented clearly and entirely from memory at the UK heat. The judges were impressed with our product proposal and we were announced the UK winners that evening.

“With the Grand Final in Belgium looming on 3 April, we had time to enhance our presentation and film a new DVD, alongside making a mock-up of the bottle, some advertising posters and a draft pint glass. We were overjoyed when we were pronounced overall winners of the competition! Alongside more than £4000 we collected in prize money, we were able to donate an additional £1250 to charity.”

Harry Neale added “It was a fantastic experience, and one that rewarded more than just prize money as we have both managed to secure a three month summer internship with AB InBev as well. Even without the obvious benefits of winning, I would highly recommend this competition to anyone and everyone. We also received lots of really helpful support from the Employability team at the Business School which helped us to win.”


Date: 12 April 2012

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