The cohort learned about Coca-Cola’s strategies to raise awareness and promote recycling as part of their brand.
One Planet MBA students visit one of the world's largest plastics recycling facilities
The One Planet MBA cohort travelled north to Lincoln to visit one of the world’s largest plastics recycling facilities in February of 2012.
The group received a warm welcome at Eco-Plastics, which houses a facility with a capacity of 140,000 tonnes of plastics recycled per annum and learned about Continuum Recycling, a joint venture between Coca-Cola Enterprises and Eco-Plastics, which is a critical part of Coca-Cola Enterprises’ target to include at least 25% of recycled PET plastic in its plastic bottles in the near future.
The cohort learned about the challenges of collecting and recycling plastics at high levels of quality and Coca-Cola’s strategies to raise awareness and promote recycling as part of their brand. The discussions ranged from the technical intricacies of plastics, to the opportunities for plastics recycling across the globe. The groups were then fitted into hard-hats and safety shoes and were guided around an impressive facility, currently under expansion. Once completed, the plant will more than double the amount of high-quality recycled PET plastic available in Britain.
The visit integrated concepts with which the cohort engages in the classroom, particularly in areas of collaboration for environmental impact reduction. Beyond the joint venture between Coca-Cola Enterprises and Eco-Plastics, the visit shed light on the necessity for broad collaboration and cooperation among recyclers and all parties involved in the “production loop” of beverages, in order to push forward the agenda for plastic bottle recycling.
Yui Kamikawa (OPMBA, 2011-12)
Find out more about the One Planet MBA.
Date: 26 February 2012