Donkey with Exeter students

Third year students raise awareness of The Donkey Sanctuary.

Donkey Day a first for University of Exeter Business School

Third year Business and Management students have come up with a novel way of bringing their third year Consumer Research module to life – donkeys on campus!

As part of a University wide move to embed sustainability concepts into the curriculum, the Business School started working with the Donkey Sanctuary, a well known charity. Although its headquarters are based locally in Sidmouth, the Donkey Sanctuary is a global organisation which aims to improve conditions for donkeys and mules across the world.

The students are not only trying to raise awareness of the Sanctuary but are also involved in the development of a new logo for the Donkey Sanctuary internationally.

Dr Daniel Doherty who teaches the module said ‘This activity really seems to have caught the imagination across the University. Almost as soon as we pressed the ‘send’ button, posters of donkeys appeared all over campus. We’re expecting a big crowd today and hope the donkeys will cope well with all the attention.’

Amy Harmon Smith, one of the students whose helped to organise the activity added ‘Working so closely with a charity has been a really rewarding experience. Even without the donkeys on campus we’ve already raised massive awareness; people have talked about little else over the last few days. What other Business School could offer donkeys as part of the curriculum?’

Date: 29 November 2011

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