Malcolm Kirkup, new Director of the MBA

Dr Malcolm Kirkup

Business School appoints new Director of MBA programmes

It has been announced that Dr Malcolm Kirkup has been appointed as the new Director of MBA programmes at the Business School.

Malcolm’s background includes teaching, research and programme management at five major UK business schools (Cranfield, Aston, Loughborough, Birmingham and Lancaster), commercial marketing positions with Sears plc and extensive training and consultancy experience.

He has an impressive track record in academic programme management.  At Loughborough University he directed the UK's first commercially-sponsored Retail Management degree.  At Birmingham (1999-2003) he developed what has become one of the UK's largest specialist Masters programmes in Marketing. At Lancaster (2004-2007) he was Director of the MBA, presiding at a time when the programme rose from 69th to 27th in the global rankings.  In 2007 he rejoined Birmingham to launch a suite of pioneering Masters qualifications, including the acclaimed MSc Strategic Marketing and Consulting programme.  In 2009, he was appointed Director of Birmingham’s MBA International Business and MBA Global Banking and Finance programmes.   

Malcolm’s academic research interests focus on consumer choice and retail competition and he has been engaged in major ESRC and AIM projects in recent years.  He is also active in commercially-funded marketing and strategy consulting.  Past clients have come from a wide range of industry sectors - agricultural machinery, agrochemicals, FMCG, fashion retailing, financial services, food and drink, mobile phones and research services.  His international experience includes assignments in Canada, France, Germany, Hong Kong, India, Pakistan, Russia, Singapore, Switzerland and Thailand. 

Commenting on his appointment he said ‘I am delighted to be joining the University of Exeter Business School at such a pivotal point in the history of management education.  I am very much looking forward to developing the unique One Planet MBA in association with WWF.  This will produce a new generation of business leaders – leaders who will change the way businesses operate in an increasingly challenging natural, financial and social environment’.     

 Professor Richard Lamming, Dean of the Business School added ‘Malcolm comes from a very strong academic and equally strong corporate background. We wanted an exceptional person to lead our innovative and unique One Planet MBA, and we’ve certainly met our objective with this appointment.’

 Malcolm will take up his new post on the 1st September 2010

 For more information on the One Planet MBA programme please visit

Date: 10 June 2010

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