Moller Centre, Cambridge

The Moller Centre, Cambridge

Business School Institute for Service Research co-organises the Grand Challenge week in Service with Cambridge

The Grand Challenge Week in Service takes place between the 21 - 26 September 2010.

As part of its involvement with this year's Grand Challenge Week, the Institute for Service Research at the Business School has announced its sponsorship of the the global scholars dinner.

Bringing together leading academics, industrialists, policy makers to address the evolving challenges facing service education, research, practice and policy, the week's events will try to address the lack of research and knowledge in the area of service. This is the leading forum in the sector and will see 180 delegates from 20 countries in attendance.

The service sector now accounts for 75 percent of the labour force in the US and the UK and more than 50 percent in Brazil, Russia, Japan and Germany. The dramatic growth of the service sector is changing the nature of organisations.

The Grand Challenge Week will explore issues underpinning knowledge production and transfer in service, evolving the conversations that started with the joint IBM/IfM white paper outlining the future of service science in 2007. The week of events will offer a unique opportunity for practitioners and researchers to explore the latest thinking in service.

Aspects covered will include service-dominant logic, value co-creation, value-in-use, complex engineering service systems, service design and service systems. The programme will draw on current research conducted at the Advanced Institute of Management Research (AIM).

AIM was founded in October 2002. It is a multi council initiative of the UK’s Economic and Social Research Council (ESRC) and Engineering and Physical Sciences Research Council (EPSRC) - with activities in over 110 institutions in the UK and overseas.

For more details please see

Date: 14 September 2010

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