Irene Ng, Professor of Marketing Science
Exeter Professor wins placement fellowship in new NHS initiative
Irene Ng, Professor of Marketing Science at the University of Exeter Business School has been awarded a Placement Fellowship with Cambridge University Hospitals NHS Foundation Trust, funded by the jointly by the Trust, the National Institute for Health Research, and the Economic & Social Research Council (ESRC).
The creation of the Fellowship is a result of new policy initiatives which have produced innovation in the partnerships that the NHS has with universities with the objective of improving outcomes for both sectors in areas such as improved patient care and population health; excellence in health research and education; the more rapid translation of research into new services; more innovation and the diffusion and adoption of innovations.
Professor Ng will be concentrating on the development of performance indicators that capture the added value of partnership so that this work can be self-monitored and evaluated. As part of the fellowship, Professor Ng will act as an academic advisor to the Cambridge University Health Partners and engage with national networks for NHS/university partnerships.
Professor Ng commented ‘This Fellowship is right at the cutting edge of the new NHS models of partnership and indeed, new models of healthcare partnerships globally. Partnerships between the NHS and universities are complex and involve multiple stakeholders collaborating to achieve multiple outcomes. The challenge is to construct a framework of performance monitoring in such complex service collaborations and I am very much looking forward to furthering their development. With healthcare on top of the agenda in many economies, we also hope for our work to have far reaching impact on healthcare policies worldwide.’
Stephen Davies, COO of Addenbrookes Hospital and Executive Director of Cambridge University Health Partners said ‘Professor Ng’s previous work in the area of value co-creation of complex service systems is exactly what we were looking for. In order to maximise the benefits of these new partnerships we need to be able to track and benchmark performance. Professor Ng will bring her considerable expertise to us in this field. I am delighted that we are able to benefit from NIHR and ESRC support for knowledge transfer in this way.’
Date: 19 January 2010