The Ultimate Challenge

Two teams of students from the University of Exeter Business School competed in the IBM Undergraduate Business Challenge (UBC) Finals, held at IBM Bedfont Lakes, London in March.

A record 250 teams comprising 1200 students from more than 80 universities entered the 2008-09 challenge which is designed and run to develop student employability. Participants in teams of up to five people are challenged with the task of improving the performance of a business. The IBM UBC is a realistic business simulation that provides students with the opportunity to act as a team of management consultants who have taken responsibility for improving the performance of a business. They need to take into account not only the financial performance of the company, but also its responsibilities to its various stakeholders, including its suppliers, its customers and its employees. Undergraduate teams from universities and colleges across the UK compete to achieve maximum profit, acquire new business and enhance customer satisfaction.
Dr. Rachel Torr, Employability Officer at the Business School commented ’We place a great deal of importance on the employability of our graduates, both in the Business School and throughout the University as a whole. To have two teams from Exeter win through to the final ten is not only a reflection of this commitment by us but also demonstrates the quality and ability of our students. We are all extremely proud of their exceptional performance.’

Date: 19 March 2009

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