Flybe's Chief Executive Mr Jim French with one of Flybe's Eco Labels

Flybe's Chief Executive Mr Jim French with one of Flybe's Eco Labels

Exeter students to learn green secrets from Flybe

Students at the University of Exeter have received an exclusive in-depth look into local airline Flybe's unique and pioneering eco-labelling initiative as part of the University's MSc in Tourism Development and Policy.

MSc students taking the Sustainable Tourism Management module received a special one-off lecture from Flybe's Director of Safety Quality and Training, Simon Witts, thus gaining an unrivalled insight into one of the key strategies of Europe's largest regional airline.  

Flybe's eco-labelling scheme was introduced in June 2007 and saw the airline set an industry first by providing its passengers with an eco-label at the time of booking online highlighting the environmental impact of their journey. Passengers are then in a position to decide, on an informed basis, whether they want to carbon-offset that journey.

Flybe has also invested more than $2 billion in new state-of-the-art environmentally sensitive aircraft; the Bombardier Q400 and the Embraer 195 meaning Flybe has one of the most environmentally sensitive fleets in the world.

Dr. Tim Coles, senior lecturer in management commented ‘’As leaders in the field of sustainable tourism research, particularly within the low cost airline sector, we leapt at the opportunity of better understanding how Flybe has put the theory into practice.’’

Flybe's Simon Witts added: “For the University of Exeter to invite us to talk about our eco-labelling scheme is a real honour and we are delighted to be able to work together in this way. By talking about Flybe's policy on sustainable travel to today's Master's students, we hope we’re helping educate tomorrow's decision makers.”

Date: 11 January 2008

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