Emerging Business Models

Module description

The module introduces you to the concept and process of business model innovation and exposes you to the principles of emerging business models that are disrupting industries worldwide, e.g. the sharing economy, the circular economy and the fourth industrial revolution. A focus on 'value' both non-monetised and how business can create, and deliver it. The cohort will get the opportunity to validate their business model ideas with real world assignments.

Internationalisation:  the module will draw on recent scholarship in the areas of strategy and innovation and showcase case studies based on a variety of national contexts.

Sustainability: the module will investigate how emerging business models tend to produce more sustainable outcomes

External Engagement: external speakers will be sourced from previous iterations, in particular from a variety of organisations that have innovated through their business model, e.g. M&S and Accenture ADP.

Employability: the module will offer an opportunity to acquire knowledge and develop analytical and lateral thinking skills for those pursuing careers in business strategy, planning, innovation management, research & development.

Research in Teaching and Enquiring: The module builds on recent literature surrounding changing economic models such as circular economy, sharing economy and business model innovation.

Full module specification

Module title:Emerging Business Models
Module code:MBAM910
Module level:M
Academic year:2018/9
Module lecturers:
  • Mr Adam Lusby - Convenor
Module credit:10
ECTS value:






Duration of module: Duration (weeks) - term 1:

4 days + 6 weeks study

Module aims

This module has two main aims, (1) to introduce you to the concept and process of business model innovation and (2) to help you identify emerging models that provide organisations with opportunities to reconsider their business model while improving their appeal and effectiveness.

Module aims: by the end of the module you will be able to:

  • Understand what a business model is, and its components
  • Appreciate the ways in which the business model can be a source of innovation
  • Apply frameworks such as the business model canvas and value proposition canvas to analyse and critique the business model of an organisation
  • Appreciate how emerging business models can be a source of disruption
  • Identify how enabling technologies can be a source of new business models
  • Consider how emerging business models can be guided to create positive impact, directly and systemically
  • Appreciate the characteristics of emerging models such as the sharing economy, the circular economy and the performance economy and their potential to disrupt firms and industries

ILO: Module-specific skills

  • 1. explain the process of business model innovation
  • 2. identify how the ‘cycles of culture, innovation’ and economics' affect business
  • 3. analyse and critically evaluate business models using established frameworks
  • 4. evaluate alternative business models and their potential for disruption
  • 5. evaluate emerging technologies and social trends that are having an impact on organisations
  • 6. identify solutions using emerging models

ILO: Discipline-specific skills

  • 7. critically evaluate alternative scenarios in the context of business discipline
  • 8. utilise social media platforms such as Facebook, Twitter and LinkedIn to engage with stakeholders, and test and validate business proposed business ideas
  • 9. critically reflect on “business as usual” and emerging solutions

ILO: Personal and key skills

  • 10. exhibit the capacity for analytical and reasoned discussion
  • 11. demonstrate effective independent study skills
  • 12. demonstrate effective written communication skills
  • 13. establish proficiency in working as a consultancy team member

Learning activities and teaching methods (given in hours of study time)

Scheduled Learning and Teaching ActivitiesGuided independent studyPlacement / study abroad

Details of learning activities and teaching methods

CategoryHours of study timeDescription
Scheduled Learning & Teaching activities28Lectures, Interactive workshops
Guided independent study72Reading, personal research exercise, writing

Formative assessment

Form of assessmentSize of the assessment (eg length / duration)ILOs assessedFeedback method
Reinventing your business model presentation 10 minutes3, 4, 10, 12Oral feedback

Summative assessment (% of credit)

CourseworkWritten examsPractical exams

Details of summative assessment

Form of assessment% of creditSize of the assessment (eg length / duration)ILOs assessedFeedback method
Group assignment (5/6 group members)70Business Plan 5000 wordsAllWritten feedback
Individual Reflexive Journal30Written assignment 2000 words (presented in two 1000 word chapters)2, 7, 9, 10, 11, 12, 13Written feedback

Details of re-assessment (where required by referral or deferral)

Original form of assessmentForm of re-assessmentILOs re-assessedTimescale for re-assessment
Group assignment Business model Innovation report (5/6 group members)Individual critical analysis of an organisation’s business model 3000 wordsAll6 weeks from briefing
Individual Reflexive JournalIndividual assignment 2000 words (presented in two 1000 word chapters)All6 weeks from briefing

Re-assessment notes

 Assessment criteria will be in line with criteria for original assignment.

Syllabus plan

The consecutive four day module is a mix of lectures, guest organisation presentations, and workshops.

The module covers:

  • Introduction to ‘business model’ thinking

  • Utilising the business model and value proposition canvas (workshop)

  • Re-thinking value

  • Discussion session on the sharing economy

  • Cohort presentations on crowd sourcing

  • Introduction to the tech disruptors of the fourth industrial revolution

  • Intensive session on consultancy tools, frameworks, and practices


Indicative learning resources - Basic reading

Osterwalder A, Pigneur Y (2010) Business Model Generation, Wiley & Sons


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