Module description

This module is an introduction to global strategic management and an opportunity to integrate learning from functional modules. The module focuses on developing your key analytical and diagnostic skills in developing strategy in large organizations. Delivered over five days, the module is structured around strategic tools and concepts applied to cases. In particular, the module focuses on key sustainability challenges faced by large organizations. Module themes are based around cases and involve group discussion and presentations.

Internationalisation: This module integrates international issues through case analysis and your experience. In the past, we have used cases that span global issues and challenges.

External Engagement: In the past we have had speakers from industry, including Margaret Heffernan, the author of Wilful Blindness and A Bigger Prize, and Jim French, the ex CEO of Flybe

Employability: This module will help you articulate the strategic imperative of sustainability issues to future employers.

Ethics and Corporate Responsibility: the module will look at ethics and corporate responsibility as part of the key strategic choices facing firms se studies.

Research in Teaching: the module will draw on advances in strategic management research through a various articles in leading academic journals. It will also use the module leader’s research expertise on strategy process and base of the pyramid as part of the lectures and case discussion.

Full module specification

Module title:Strategy
Module code:MBAM907A
Module level:M
Academic year:2017/8
Module lecturers:
  • Professor John Powell - Lecturer
  • Dr Ajit Nayak - Convenor
Module credit:12
ECTS value:






Duration of module: Duration (weeks) - term 1:

5 day

Module aims

The aim of this module is to introduce strategy through an intellectually stimulating, and academically rich, yet practical study of strategic management. The module challenges and integrates theoretical ideas in strategic management. The module explores the ideas of both leading scholars to discuss what strategy comprises, and prominent practitioners to establish how strategy is implemented. The aims of the module are: to understand 21st century challenges from a strategic management perspective; to develop the ability to analyse and develop a holistic approach to strategic issues; to develop a critical understanding of strategic thinking and its implications for organizations.

ILO: Module-specific skills

  • 1. recognise the different models of, and approaches to, strategic management.
  • 2. demonstrate a critical understanding of strategic management tools and concepts.
  • 3. evaluate firm strategies in light of global challenges.

ILO: Discipline-specific skills

  • 4. analyse an organisation’s competitive environment, evaluate competitive positions, and identify core competences using various tools and models of strategy.
  • 5. assess strategic issues through the application of various strategy tools and models.
  • 6. generate strategic choices for an organisation and appropriate recommendations in case study contexts.

ILO: Personal and key skills

  • 7. present and defend strategic analyses based on case material, desk research and research in the marketplace.
  • 8. demonstrate effective writing skills in explaining the results of analysis, interpretation and recommendations.

Learning activities and teaching methods (given in hours of study time)

Scheduled Learning and Teaching ActivitiesGuided independent studyPlacement / study abroad

Details of learning activities and teaching methods

CategoryHours of study timeDescription
Scheduled Learning and Teaching35Lectures )& facilitated group discussion
Guided Independent Study85Reading, Research, Writing

Formative assessment

Form of assessmentSize of the assessment (eg length / duration)ILOs assessedFeedback method
Group Exercises in classOngoing during module1 - 6, 7Oral feedback

Summative assessment (% of credit)

CourseworkWritten examsPractical exams

Details of summative assessment

Form of assessment% of creditSize of the assessment (eg length / duration)ILOs assessedFeedback method
Group Discussion (5/6 group members)2010 minute group presentation and 15 minutes Q&A1 - 8Feedback on role-play
written individual report803750 words1 - 8Written feedback

Details of re-assessment (where required by referral or deferral)

Original form of assessmentForm of re-assessmentILOs re-assessedTimescale for re-assessment
Individual AssignmentAssignment 3750 words1 - 86 weeks from briefing

Syllabus plan

What is strategy?

External analysis; Internal analysis; Competitor analysis; Building tomorrow’s capabilities; Scenario planning; Systems thinking



Indicative learning resources - Basic reading

Angwin, Duncan, Cummings, Stephen and Chris Smith. 2011. The strategy pathfinder, 2nd Edition, Chichester: Wiley.

Hart, Stuart L. 2010. Capitalism at the crossroads: New generation business strategies for a post-crisis world, 3rd Edition, Upper Saddle River, New Jersey: Pearson.

Johnson, Gerry, Whittington, Richard and Kevan Scholes. 2012. Fundamentals of strategy, Harlow, Essex: Pearson

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