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Module description

This module is an introduction to global strategic management and an opportunity to integrate learning from functional modules. The module focuses on developing your key analytical and diagnostic skills in developing strategy in large organizations. Delivered over five days, the module is structured around strategic tools and concepts. In particular, the module focuses on key strategic challenges faced by large organizations. Module themes are based on group discussions and presentations.

Internationalisation: This module integrates international issues through illustrative cases and student work experience. In the past, we have used cases that span global issues and challenges and drawn on extensive strategic experience within cohorts.

External Engagement: In the past we have had speakers from industry, including Margaret Heffernan, the author of Wilful Blindness and A Bigger Prize, and Jim French, the ex-CEO of Flybe.

Employability: This module will help you articulate the key strategic issues facing future employers and demonstrate your business acumen.

Ethics, Sustainability and Corporate Responsibility: the module will look at ethics, sustainability and corporate responsibility as part of the key strategic choices facing firms.

Research in Teaching: the module will draw on advances in strategic management research through a various articles in leading academic journals. It will also use the module leaders’ research expertise on strategy process and practice, and scenario planning and systems thinking as part of the lectures and case discussion.

Full module specification

Module title:Strategy
Module code:MBAM907
Module level:M
Academic year:2019/0
Module lecturers:
  • Professor Thomas Birtch - Convenor
Module credit:10
ECTS value:






Duration of module: Duration (weeks) - term 1:

5 days

Module aims

The aim of this module is to introduce strategy through an intellectually stimulating, and academically rich, yet practical study of strategic management. The module challenges and integrates theoretical ideas in strategic management. The module explores the ideas of both leading scholars to discuss what strategy comprises, and prominent practitioners to establish how strategy is implemented. The aims of the module are: to understand 21st century challenges such as globalization, sustainability and responsible management from a strategic management perspective; to develop the ability to analyse and develop a holistic approach to strategic issues; to develop a critical understanding of strategic thinking and its implications for organizations.

ILO: Module-specific skills

  • 1. recognise the different models of, and approaches to, strategic management.
  • 2. demonstrate a critical understanding of strategic management tools and concepts.
  • 3. evaluate firm strategies in light of global challenges.

ILO: Discipline-specific skills

  • 4. analyse an organisation's competitive environment, evaluate competitive positions, and identifiy core competences using various tools and models of strategy.
  • 5. assess strategic issues through the application of various strategy tools and models.
  • 6. generate strategic choices for an organisation and appropriate recommendations in case study contexts.

ILO: Personal and key skills

  • 7. present and defend strategic analyses based on case material, desk research and research in the marketplace.
  • 8. demonstrate effective writing skills in explaining the results of analysis, interpretation and recommendations.

Learning activities and teaching methods (given in hours of study time)

Scheduled Learning and Teaching ActivitiesGuided independent studyPlacement / study abroad

Details of learning activities and teaching methods

CategoryHours of study timeDescription
Scheduled Learning and Teaching35Lectures & facilitated group discussions
Guided Independent Study65Reading, Research, Writing

Formative assessment

Form of assessmentSize of the assessment (eg length / duration)ILOs assessedFeedback method
Group exercises in classN/A1-6, 7Oral feedback

Summative assessment (% of credit)

CourseworkWritten examsPractical exams

Details of summative assessment

Form of assessment% of creditSize of the assessment (eg length / duration)ILOs assessedFeedback method
Group Discussion (5/6 group members)2010 minutes group presentation and 15 1 - 8Verbal feedback on role-play
Analysis of a key strategic issue for a chosen company: industry research and analysis; applying tools and models of strategy; evaluating strategic options/recommendations803250 words1 - 8Written feedback

Details of re-assessment (where required by referral or deferral)

Original form of assessmentForm of re-assessmentILOs re-assessedTimescale for re-assessment
Group discussion (5/6 group members)Individual presentation with notes (10 slides)1 - 86 weeks
Individual written assessmentIndividual assignment (3250 words)1 - 86 weeks

Syllabus plan

What is strategy?

External analysis

Internal analysis

Building tomorrow’s capabilities

Tomorrow’s external growth

Scenario planning

Indicative learning resources - Basic reading

Basic reading:

Rumelt, Richard. (2011). Good strategy, bad strategy: The difference and why it matters, London: Profile.

Johnson, Gerry, Whittington, Richard, Scholes, Kevan, Regner, Patrick and Duncan Angwin. 2014. Fundamentals of strategy (3rd Edition), Harlow, Essex: Pearson


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