Business Awareness: Theory and Practice

Module description


This module is designed for students from outside the Business School who are looking for an introduction to business and management.  The module is particularly suited to penultimate and final year students who are looking for greater business insight before entering the workplace.

Additional Information:


The international dimensions of business is covered in this module, with a strong emphasis on the UK context.


We will focus on issues of how different types of institutions can build, manage and sustain their competitive advantage in various types of markets.

External Engagement

The focus of this module is not only to engage with core theories, concepts and empirical examples, but also to understand how institutions actually behave and perform in practice.  Hence, a lot of material will be sourced from academic as well as from reputable business media references.


One of the aims of this module is to prepare students for graduate recruitment and they have the opportunity to develop appropriate skills throughout the module. This module helps students to be able to go into interviews and speak with authority about business environments, major trends and examples.

Full module specification

Module title:Business Awareness: Theory and Practice
Module code:BUS2001
Module level:2
Academic year:2020/1
Module lecturers:
  • Mr Stephen Taylor - Lecturer
Module credit:15
ECTS value:



None. Please note this module is only available for students from outside the Business School.



Duration of module: Duration (weeks) - term 1:


Module aims

The module aims to:
• Introduce students who have no prior academic study of business and management to the fundamental concepts of what a business is and what business does
• Enhance the employability of students taking the module
• Allow students to consider the impact of business on their own futures; as consumers,  as employees and/or as entrepreneurs.

ILO: Module-specific skills

  • 1. understand major contemporary developments in the contemporary business environment
  • 2. explain what business organisations do and how their activities are structured
  • 3. improve the management of performance in different organisational settings
  • 4. plan an effective programme of change management
  • 5. advise and lead interventions designed to improve business ethics

ILO: Discipline-specific skills

  • 6. illustrate what is involved in the activities of businesses
  • 7. explain and interpret the theory and practice of management

ILO: Personal and key skills

  • 8. apply critical thinking and problem-solving
  • 9. write and verbally communicate proficiently
  • 10. organise the material from the internet and the virtual learning environment (VLE)
  • 11. apply independent and group study skills

Learning activities and teaching methods (given in hours of study time)

Scheduled Learning and Teaching ActivitiesGuided independent studyPlacement / study abroad

Details of learning activities and teaching methods

CategoryHours of study timeDescription
Scheduled Learning & Teaching activities36Lectures & Tutorials

Formative assessment

Form of assessmentSize of the assessment (eg length / duration)ILOs assessedFeedback method
Dragon's Den presentation 15 minutes1-11Oral feedback

Summative assessment (% of credit)

CourseworkWritten examsPractical exams

Details of summative assessment

Form of assessment% of creditSize of the assessment (eg length / duration)ILOs assessedFeedback method
Pitch based on the Dragon’s Den5015 minutes1-11Oral and written feedback form
Exam5090 minutes1-10Oral feedback plus summary on ELE

Details of re-assessment (where required by referral or deferral)

Original form of assessmentForm of re-assessmentILOs re-assessedTimescale for re-assessment
Pitch based on the Dragon's Den (50%, 15 minutes)Pitch based on the Dragon's Den (50%, 15 minutes)1-11Aug/Sep
Exam (50%, 90 minutes)Exam (50%, 90 minutes)1-10Aug/Sep

Syllabus plan

• The contemporary trends in the global business environment and their future implications.

• The business of managing: managing and organising a business

• The principles of business ethics and corporate social responsibility

• Managing individual and team performance at work

• Managing change

Indicative learning resources - Basic reading

Smith, M (2011) Fundamentals of Management. Second Edition. McGraw Hill,  London

Wetherly, P & Otter, D (eds): The Business Environment: Themes and Issues. Oxford, Oxford University Press. Fourth Edition, 2018.

Module has an active ELE page?


Origin date


Last revision date