Business Awareness: Theory and Practice
This module is designed for students from outside the Business School who are looking for an introduction to business and management. The module is particularly suited to penultimate and final year students who are looking for greater business insight before entering the workplace.
The international dimensions of business is covered in this module, with a strong emphasis on the UK context.
We will focus on issues of how different types of institutions can build, manage and sustain their competitive advantage in various types of markets.
The focus of this module is not only to engage with core theories, concepts and empirical examples, but also to understand how institutions actually behave and perform in practice. Hence, a lot of material will be sourced from academic as well as from reputable business media references.
One of the aims of this module is to prepare students for graduate recruitment and they have the opportunity to develop appropriate skills throughout the module. This module helps students to be able to go into interviews and speak with authority about business environments, major trends and examples.
Full module specification
|Module title:||Business Awareness: Theory and Practice|
|Duration of module:||
Duration (weeks) - term 1: |
The module aims to:
• Introduce students who have no prior academic study of business and management to the fundamental concepts of what a business is and what business does
• Enhance the employability of students taking the module
• Allow students to consider the impact of business on their own futures; as consumers, as employees and/or as entrepreneurs.
ILO: Module-specific skills
- 1. recognise the characteristics of the contemporary business environment
- 2. identify the business of managing
- 3. observe the role of people in organisations
- 4. express the principles of marketing
- 5. explain the role of managing information in businesses and the importance of financial issues
ILO: Discipline-specific skills
- 6. illustrate what is involved in the activities of businesses
- 7. explain and interpret the theory and practice of management
ILO: Personal and key skills
- 8. apply critical thinking and problem-solving
- 9. write and verbally communicate proficiently
- 10. organise the material from the internet and the virtual learning environment (VLE)
- 11. apply independent and group study skills
Learning activities and teaching methods (given in hours of study time)
|Scheduled Learning and Teaching Activities||Guided independent study||Placement / study abroad|
Details of learning activities and teaching methods
|Category||Hours of study time||Description|
|Scheduled Learning & Teaching activities||36||Lectures & Tutorials|
|Form of assessment||Size of the assessment (eg length / duration)||ILOs assessed||Feedback method|
|Dragon's Den Elevator Pitch||7 minutes||1-11||Oral feedback|
Summative assessment (% of credit)
|Coursework||Written exams||Practical exams|
Details of summative assessment
|Form of assessment||% of credit||Size of the assessment (eg length / duration)||ILOs assessed||Feedback method|
|Group pitch based on the Dragons Den (groups of 6-7 students)||30||7 minutes||1-11||Oral and written feedback form|
|Interrogation in the Dragons Den||5||7 minute group panel||1-9, 11||Oral and written feedback form|
|Online blog||65||2,400 words (300 words x 8 weeks)||1-7||Oral and written feedback form|
Details of re-assessment (where required by referral or deferral)
|Original form of assessment||Form of re-assessment||ILOs re-assessed||Timescale for re-assessment|
|Group pitch, interrogation and online blog||Essay (100%) 3,000 words||1-11||Aug/Sep|
• The contemporary business world: domestic and global business environment; entrepreneurship and business ownership; corporate culture, ethics and social responsibility in business
• The business of managing: managing and organising a business; operations and quality management
• The principles of marketing: marketing planning, processes and consumer behaviour; pricing, distribution and promotion
• People in organisations: leadership and decision-making; human resource management and motivation
• Managing information and financial issues
(Subject to change)
Indicative learning resources - Basic reading
Smith, M (2011) Fundamentals of Management. Second Edition. McGraw Hill, London
Module has an active ELE page?
Last revision date