Business Analytics

Module description

This module will explore the role of information and analytics in supporting the development of strategies, and the practical techniques managers can use to design effective information flows.  You will be introduced to key concepts in data science for business, including fundamentals of data management, modelling, analysis and visualisation. You will consider how ‘design thinking’ can be used to effectively develop and deploy analytics systems within businesses, including the roles of descriptive, diagnostic, predictive and prescriptive systems.

Full module specification

Module title:Business Analytics
Module code:BEP2140
Module level:2
Academic year:2021/2
Module lecturers:
Module credit:15
ECTS value:
Duration of module: