Research for Inquiry
This module is compulsory for you if you are studying on the Business BSc in Penryn. It is a pre-requisite for the future-facing dissertation module in your final year. Research Inquiry for Practice will equip you with the required research skills necessary for conducting your own independent research.
The module teaches you :
- The principles of research design and execution
- The key skills required to conduct research using both primary and secondary data
- The key skills required to collect and analyse both qualitative and quantitative data
- How to present your research findings in a report/dissertation format
On completion of this module you will be better equipped to design a research proposal, select an appropriate set of research methodologies, decide which is the most relevant tool for analysis and how to present your findings in a coherent format.
Full module specification
|Module title:||Research for Inquiry|
|Duration of module:||
Duration (weeks) - term 2: |
The principle aim is to prepare you for your own independent study in the form of your dissertation.
The secondary aim of the module is to equip you with the skills required to conduct your own primary and secondary research using both quantitative and qualitative data with the appropriate method of analysis.
Finally, this module will give you some insight into how to work with or commission research in your future employment contexts.
ILO: Module-specific skills
- 1. understand the difference between different theoretical approaches to conducting research
- 2. appreciate and articulate the ethical concerns associated with conducting research on private individuals and commercial organisations.
- 3. analyse/discuss issues associated with the validity of research claims
- 4. assess and select the most suitable research methods and analysis tools for to investigate your chosen research questions.
- 5. discuss the practice of research in a consultancy project.
ILO: Discipline-specific skills
- 6. design a research proposal
- 7. critique a research brief
- 8. design appropriate research questions, a quantitative survey questionnaire and relevant analysis methods, use qualitative data collection and analysis methods.
- 9. use online survey tools to design and administer surveys
- 10. source, analyse, synthesise and present a variety of data in order to answer a specific research question(s).
- 11. use data analysis packages for both quantitative and qualitative data
ILO: Personal and key skills
- 12. use a variety of software to source, select, analyse and present research findings correctly.
- 13. draft and appraise a research brief/proposal in connection with commissioning research.
Learning activities and teaching methods (given in hours of study time)
|Scheduled Learning and Teaching Activities||Guided independent study||Placement / study abroad|
Details of learning activities and teaching methods
|Category||Hours of study time||Description|
|Scheduled Learning & Teaching activities||22||Taught lectures to deliver the course content|
|Scheduled Learning & Teaching activities||4||Tutorials Practical IT based workshops to be conducted in an ICT suite to train the students in the appropriate technology e.g. SPSS, Survey Monkey, NVivo|
|Independent Study||124||You will be expected to manage your time accordingly for research, analysis and write up.|
|Form of assessment||Size of the assessment (eg length / duration)||ILOs assessed||Feedback method|
|Draft research proposal||2,000 words||1-8||Written and verbal|
Summative assessment (% of credit)
|Coursework||Written exams||Practical exams|
Details of summative assessment
|Form of assessment||% of credit||Size of the assessment (eg length / duration)||ILOs assessed||Feedback method|
|Paper One - report review evaluating data analysis and presentation methods||40||2,000 words||1-8||Written individual feedback|
|Paper Two - research proposal reflection paper||50||2,000 words||1-13||Written individual feedback|
|Attendance and participation in Tutorials||10||1-13||Written and verbal feedback|
Details of re-assessment (where required by referral or deferral)
|Original form of assessment||Form of re-assessment||ILOs re-assessed||Timescale for re-assessment|
|Paper One - report review, evaluating data analysis and presentation methods||2,000 words||1-8||August|
|Paper Two - Research proposal reflection paper||2,000 words||1-13||August|
A student will be referred in all components if the student fails the module with a mark of below 40% overall.
A student if deferred in a single component will be reassessed in that component only.
- Introduction to research– how to go about completing your dissertation and independent research, why we conduct empirical research, the different sources of data – i.e. primary and secondary, the different types of data qualitative and quantitative. Different approaches to research.
- Research Design– The process and steps to conducting research. Designing a research proposal.
- Setting the scene– Narrowing your focus and designing your research objectives
- Secondary data sources– and how to conduct a literature review
- Methodology part 1 – Quantitative data collection methods the different types, how to design a questionnaire, online survey tools e.g. Survey Monkey
- Methodology part 2 – Quantitative data analysis methods, basic stats for data analysis and introduction to SPSS
- Methodology part 3 – Qualitative data collection methods, inc: focus groups, in depth interviews, practice participant observation approaches
- Methodology part 4 – Qualitative data analysis methods, content analysis and NVivo
- Presentation of Results, Conclusions and recommendations
- How to present your dissertation/report structure
- Revision session
Indicative learning resources - Basic reading
- Bazeley, P. and Jackson, K., (2013) Qualitative Data Analysis with Nvivo,Sage,
- Bell, J. (2005) Doing Your Research Project, Open University Press
- Black, K. (2007): Business Statistics for Contemporary Decision-Making, Fifth Edition, Wiley
- Bryman, A. & Bell, E. (2011), Business Research Methods. Third Edition, Oxford University Press.
- Burke, R. (2003) Project Management: Planning and Control Techniques, Fourth Edition, Wiley.
- Coles, T.E., Duval, D.T. and Shaw, G. (2013) A Student’s Guide to Writing Dissertations and Theses in Tourism Studies and Related Disciplines. Abingdon: Routledge
- Cresswell, J.W. (2008) Research Design: Qualitative, Quantitative, and Mixed Methods Approaches, Sage.
- De Walt, K.M. (2010) Participant Observation: A Guide For Field Workers, AltaMira Press
- Easterby-Smith, M., Thorpe, R. & Jackson, P. (2012) Management Research, Fourth Edition, Sage
- Gill, J. & Johnson, P. (2012) Research Methods for Managers, Fourth Edition, London: Sage
- Gray, D. (2009) Doing Research in the Real World, Second Edition, Sage
- Hart, C. (1998) Doing a Literature Review, Sage
- Horn, R. (2009) Researching and Writing Dissertations: A Complete Guide for Business and Management Students, Chartered Institute of Personnel and Development
- Jankowicz, A. (2005) Business Research Projects, Fourth Edition, Thomson Learning
- McMillan, K. & Wevers, J. (2009) How to Write Dissertations and Project Reports, Prentice Hall
- Myers, M.D. (2008) Qualitative Research in Business and Management, Sage
- Yin, D. (2009) Case Study Research: Design and Methods, Fourth Edition, Sage
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