Strategic Concepts for Business
Strategic thinking is important for businesses and not-for-profit organisations, and most managers are aware of the critical need to take a long term view and to see the bigger picture when developing strategy.
Like many of the other disciplines in business, strategic planning and management has evolved since its first modern iteration in the 1950s and 60s.
This module looks at how strategy is currently practiced in a wide variety of contexts from strategy formulation through to strategy execution on multiple organisational levels: Functional, Business and Corporate strategy, but the perspective on strategy here is not purely a competitive one. Today’s climate changing and digitally inter-linked economy demands decisions and action that will produce a value-creating strategy. Markets have globalised and business and management vocabulary now includes phrases such as; eco-system services, value proposition well-being and stakeholder. In addition, collaboration and effectiveness are emerging as business success factors rather than competition and efficiency. This together with an increasingly dynamic and challenging operating environment means new business models for a ‘New Economy’ (Walters 2012) is the new strategic imperative for business leaders, as they work to identify and leverage all sources of value from their strategic assets.
Using a case study approach this module will build on the lecture material and examine contemporary business strategy, encouraging students to examine the key concepts that underpin strategic management and the tools managers use to analyse their environment, frame choices and put the resulting strategies into action.
Full module specification
|Module title:||Strategic Concepts for Business|
Business Awareness, Theory and Practice of Management and Operations Management
|Duration of module:||
Duration (weeks) - term 2: |
The aims of this module are to:
- present the 21st century competitive/business landscape from a strategic management perspective and
- to assess how global and technological influences shape it
- develop your ability to analyse strategic issues from a number of broad functional perspectives
- study strategic competitiveness, competitive advantage, value creation, strategic intent and strategic mission, and evaluate their contribution to the strategic management process
- formulate strategies, assemble implementation plans and evaluate cross-functional decisions that
- facilitate the achievement of organisational objectives
- develop an understanding of strategic management in different contexts, including commercial,
- not-for-profit and public sector, entrepreneurial, B2B, B2C and multi-national/global.
ILO: Module-specific skills
- 1. recognise the different models of, and approaches to, strategic management, and interpret these as bases of strategic choice
- 2. demonstrate a critical knowledge of selected strategy literature
- 3. analyse an organisations competitive environment, evaluate competitive positions, and identify core competences
- 4. assess strategic choices through the application of appropriate strategic models
- 5. create an evaluation processes for strategic decision making
ILO: Discipline-specific skills
- 6. analyse an organisation's environment and evidence an awareness of strategy.
ILO: Personal and key skills
- 7. present and defend strategic analyses based on case material, desk research and research in the marketplace
- 8. document strategic recommendations in written reports
- 9. feedback on others strategic analyses in a constructive manner
- 10. contribute to communities of practice via social networking
Learning activities and teaching methods (given in hours of study time)
|Scheduled Learning and Teaching Activities||Guided independent study||Placement / study abroad|
Details of learning activities and teaching methods
|Category||Hours of study time||Description|
|Scheduled Learning & Teaching activities||9||Lectures|
|Scheduled Learning & Teaching activities||8||Workshops|
|Form of assessment||Size of the assessment (eg length / duration)||ILOs assessed||Feedback method|
|Workshops requiring preparation||8 x 1 hour workshops||1, 2, 3, 4, 5,6 7,8,10||Verbal and peer feedback in workshop|
|Project proposal for group work||1 side of A4||1, 2, 3, 4, 5, 8,10||Written feedback from lecturer/tutor|
|Contribution to forum discussions on social media||2 substantive posts and responses to 2 other posts||1,2,7,10,11||Peer and tutor feedback in forum|
Summative assessment (% of credit)
|Coursework||Written exams||Practical exams|
Details of summative assessment
|Form of assessment||% of credit||Size of the assessment (eg length / duration)||ILOs assessed||Feedback method|
|Essay||20||1500 words||1,2,6,9,10||Written/oral feedback from tutor|
|Group (3-5 students) case study presentation and Executive Summary report||40||1,500 words and 15 minute presentation (per group of students)||1,3,4,5,6,7,8,9||Comments on paper, feedback to group from lecturer, external guests and also peers in workshop group|
|Examination||40||2 hours||3,4,5,6||As requested|
Details of re-assessment (where required by referral or deferral)
|Original form of assessment||Form of re-assessment||ILOs re-assessed||Timescale for re-assessment|
|Group (groups of 5-7 students) case study presentation and report||Individual presentation and report||1,3,4,5,6,7,8||July/August|
Although the group work cannot be recreated for referral or deferral candidates, the re-assessment will still cover the key ILOs and the assessors reserve the right to conduct a viva for the presentation and report element, should the need arise.
The lectures and workshops will cover: the nature, process, content, context and purpose of strategy formulation; a study of the external environment and market based strategies; business, corporate and network level strategies; strategic capability and the resource-based view, organisational factors and competence based strategies; strategic methods including intrapreneurship, alliances, collaboration, mergers and acquisitions; assessment of existing strategy and future strategic choices; strategic management of technology, new product development and innovation; organisational and international content; schools of strategy formation; putting strategy into action through the systems, structures and culture of the organisation; and a critical analysis of the strategy literature.
Indicative learning resources - Basic reading
All students on the programme will have access to additional material in the form of a customised e-book
Blowfield, M., (2013) Business and Sustainability
De Wit, B. and Meyer, R. (2010) Strategy Synthesis, Andover: Cengage.
Ireland, R., Hoskisson, R., and Hitt, M., (2009) The Management of Strategy: Concepts and Cases
Mintzberg, H., Ahlstrand, B. and Lampel, J.B. (2008) Strategy Safari, London: Financial Times.
Thompson, A.A., Strickland, A.J. III., Gamble, J.E., Peteraf, M., Janes, A., and Sutton, C. (2013) Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases, 1st European Edition: London: McGraw-Hill, Irwin.
Module has an active ELE page?
Indicative learning resources - Web based and electronic resources
- ELE based discussion forums, links to internet resources and other resources
- Various journal articles – some compulsory, some optional from a variety of relevant publications including Harvard Business Review, Long Range Planning, Strategic Management Journal etc.
- Case studies which will require in-depth analysis for workshop activities
Indicative learning resources - Other resources
- Online forum discussions which will be used in producing an essay on one of the key current debates in strategy.
Last revision date