Business Strategy and Analysis

Module description

This module provides a theoretical basis for designing and implementing new business models to foster innovation and sustainability, in different socio-economic, ecological and institutional settings.

Taking a strategic approach to data analysis the module focuses on developing innovative business models for management practitioners. You begin by developing an understanding of the phenomenon of business strategy from a wide range of theoretical perspectives and progress to develop your own innovative business model innovation/simulation to support management decision making.

You will analyse and assimilate data and learn how to effectively combine data analysis with theoretical argument to impact strategic management decisions across a range of multidisciplinary scenarios. You will develop an understanding of why and how analytics, innovation, and strategy can be used in practice and begin to assess, critically, the meanings, limitations and complementarity of these key business concepts.

Full module specification

Module title:Business Strategy and Analysis
Module code:BEP1110
Module level:1
Academic year:2021/2
Module lecturers:
Module credit:15
ECTS value:
Duration of module: