Business Awareness

Module description

This module provides an introduction to the business environment. Many graduates work in business or industry for at least part of their lives no matter what their degree, and the module aims to prepare you for this eventuality and thus increase your employability. No prior academic knowledge of the subject is assumed.

Globalisation and the impact of globalisation on business are covered in this module, but they are taught predominantly from the perspective of Britain. We will focus on issues of how different types of institutions can build, manage and sustain their competitive advantage in various types of markets.

By the end of this module you will have learnt how to engage with core theories, concepts and empirical examples and will be able to understand how institutions actually behave and perform in practice.  One of the aims of this module is to prepare you for your future career and the recruitment processes which securing a graduate job entails.  You will have the opportunity to develop appropriate skills throughout this module that will help you secure interviews and speak with authority about business environments, major trends and examples. You will also have a session specifically focused on preparing for graduate recruitment.

Full module specification

Module title:Business Awareness
Module code:BEP1090
Module level:1
Academic year:2015/6
Module lecturers:
  • Mr Stephen Hickman - Convenor
  • Dr David Monciardini - Lecturer
Module credit:15
ECTS value:






Duration of module: Duration (weeks) - term 1:


Module aims

If you have no prior knowledge of business and management as an academic discipline this module will introduce you to the fundamental concepts of what a business is and what business does.  Undertaking this module will enhance your employability skills and it will enable you to consider the impact of business on your own future; whether as a consumer, employee or entrepreneur. It will enable you to present your ideas about business with confidence and secure in the knowledge that you have good understanding of the fundamental concepts underpinning modern business practice.

ILO: Module-specific skills

  • 1. demonstrate your understanding of the contemporary business environment
  • 2. debate and analyse the business of managing
  • 3. assess the role of people in organisations
  • 4. demonstrate your understanding of the principles of marketing
  • 5. analyse the role of managing information in businesses and the importance of financial issues

ILO: Discipline-specific skills

  • 6. communicate well-informed appreciation of what is involved in the activities of businesses
  • 7. synthesise and interpret the theory and practice of management

ILO: Personal and key skills

  • 8. develop critical thinking and problem-solving skills
  • 9. demonstrate your written and oral communications skills
  • 10. evidence use of the internet as a research tool
  • 11. conduct independent / group study skills – you will research case studies; and work in groups to develop a business plan and work independently through online materials

Learning activities and teaching methods (given in hours of study time)

Scheduled Learning and Teaching ActivitiesGuided independent studyPlacement / study abroad

Details of learning activities and teaching methods

CategoryHours of study timeDescription
Scheduled Learning & Teaching Activities22 (2 hours per week)Lectures/Seminars
Scheduled Learning and Teaching Activities 11Tutorials

Formative assessment

Form of assessmentSize of the assessment (eg length / duration)ILOs assessedFeedback method
A plan for their group pitch presentation and report1,000 word plan/paper to include: 500 words on the pitch 500 words on the structure of the group assignment, detailing how the work will be shared between the group1-11Written and Verbal feedback from tutor

Summative assessment (% of credit)

CourseworkWritten examsPractical exams

Details of summative assessment

Form of assessment% of creditSize of the assessment (eg length / duration)ILOs assessedFeedback method
A video pitch/proposition for a new product or service (groups of 2-3 students)2510 minutes with accompanying commentary notes no more than 1,000 words1-11Oral and written feedback form
Individual report based on group assignment251,500 words1-10,16Oral and written feedback form
Independently produced paper on a topic to be selected from a choice of questions set by the module co-ordinator502,000 words1-10Written feedback on the essay

Details of re-assessment (where required by referral or deferral)

Original form of assessmentForm of re-assessmentILOs re-assessedTimescale for re-assessment
Independent paper 3,500 words topic to be agreed with the module co-ordinatorIndependent paper to count as 100% of the mark1-11July/August

Re-assessment notes

A student will be referred in all failed components if the student fails the module with a mark of below 40% overall


A student if deferred via a single component will be reassessed in that component only

Syllabus plan

  • The contemporary business world: domestic and global business environment; entrepreneurship and business ownership; corporate culture, ethics and social responsibility in business
  • The business of managing: managing and organising a business; operations and quality management
  • The principles of marketing: marketing planning, processes and consumer behaviour; pricing,distribution and promotion
  • People in organisations: leadership and decision-making; human resource management and motivation
  • Managing information and financial issues


Indicative learning resources - Basic reading

Basic reading:

Smith, M (2011) Fundamentals of Management. Second Edition. McGraw Hill

Web based and electronic resources:

Other resources: as provided and recommended during classes and via ELE

Module has an active ELE page?


Origin date

Sept 2014