Hospitality Resource Management

Module description

This module examines a range of resource-related issues that are central to the development of a hospitality facility.  Through the group-based project work focused on the redevelopment of a (fictional) hospitality facility, students will be given the opportunity to: develop a value proposition; identify target markets, key services and departments; undertake internal and external business environment analyses; consider relevant design, planning and development issues; incorporate human resource and revenue management strategies; evaluate the feasibility of their group concept; and produce a strategy for the use of technology in the delivery of your hospitality services.

The group-based focus of the project work will also facilitate the development of a range of students’ personal and team work skills.

Full module specification

Module title:Hospitality Resource Management
Module code:BEMM767
Module level:M
Academic year:2018/9
Module lecturers:
  • Dr Steven Boyne -
Module credit:15
ECTS value:

7.5

Pre-requisites:

None.

Co-requisites:

None.

Duration of module: Duration (weeks) - term 2:

11

Module aims

The module aims to provide students with a range of marketing and management skills suited to the redevelopment of a commercial hospitality resource.

ILO: Module-specific skills

  • 1. Critically evaluate the factors in the wider environment that influence the management of hospitality resources
  • 2. Apply management techniques to the provision of hospitality facilities and resources.

ILO: Discipline-specific skills

  • 3. Identify the principles in the design of hospitality facilities.
  • 4. Evaluate the appropriate use of technology in the delivery of hospitality services.

ILO: Personal and key skills

  • 5. Demonstrate the ability to work with peers in practical activities.
  • 6. Synthesise, present and summarise a wide range of information in writing and in discussion.
  • 7. Work autonomously and in groups to deliver key outputs in terms of time management, working deadlines, and utilising a variety of sources.

Learning activities and teaching methods (given in hours of study time)

Scheduled Learning and Teaching ActivitiesGuided independent studyPlacement / study abroad
251250

Details of learning activities and teaching methods

CategoryHours of study timeDescription
Contact hours20Lectures
Contact hours5Tutorials

Formative assessment

Form of assessmentSize of the assessment (eg length / duration)ILOs assessedFeedback method
Class discussions5 – 10 minutes in tutorials1-7Verbal
Group presentation of concept development5 minutes in tutorials1-7Verbal and written

Summative assessment (% of credit)

CourseworkWritten examsPractical exams
10000

Details of summative assessment

Form of assessment% of creditSize of the assessment (eg length / duration)ILOs assessedFeedback method
Group report, viva and diary – concept development503,000 words1-7Written
Individual essay – The application of technology501,500 words2 and 4Written
0
0
0
0
0

Details of re-assessment (where required by referral or deferral)

Original form of assessmentForm of re-assessmentILOs re-assessedTimescale for re-assessment
Group ReportIndividual report and diary 3,000 words1,2,3,4,6,7July
Individual essayIndividual essay 1,500 words2 and 4July

Re-assessment notes

None.

Syllabus plan

 

The learning and teaching methods blend presentation-based teaching with participative group work.

 

Lectures will focus on the delivery of theory and principles and how these principles can be applied to the project work. 

 

Tutorials will support the practical application of principles, provide a forum for supervised group work and also deliver support towards assessments.

 

The module- and discipline-specific intended learning outcomes (ILOs) are addressed by focusing on the marketing and management themes of: value propositions; identification of target markets, key services and departments; internal and external business environment analyses; design, planning and development issues; human resource and revenue management strategies; evaluating feasibility; and strategies for the use of technology in the delivery of hospitality services.

Indicative learning resources - Basic reading

Core readings

These are the main texts that the instructional material for lectures and tutorials will draw upon.

Bowie, D., Buttle, F., Brookes, M., Mariussen, A. (2017). Hospitality Marketing. London: Routledge. On order, library catalogue location link to follow

Doucette, J., & Scott, J. C. (2015). Greening your hospitality business: for accommodations, tour operators, and restaurants. North Vancouver, BC: Self-Counsel Press. http://encore.exeter.ac.uk/iii/encore/record/C__Rb3815205

Mudie, P., & Pirrie, A. (2006). Services marketing management. Oxford and Burlington, MA: Butterworth-Heinemann. http://encore.exeter.ac.uk/iii/encore/record/C__Rb3544237

Penner, R. H., Adams, L., & Rutes, W. (2013). Hotel design, planning and development. Abingdon: Routledge. http://encore.exeter.ac.uk/iii/encore/record/C__Rb3961602

Ransley, J., & Ingram, H. (2012). Developing hospitality properties and facilities. Oxford: Elsevier Butterworth-Heinemann.  http://encore.exeter.ac.uk/iii/encore/record/C__Rb3512364

Sloan, P., Legrand, W., & Chen, J. S. (2016). Sustainability in the Hospitality Industry: Principles of Sustainable Operations (Third edition). Abingdon, Oxon: Routledge. E-book on order, library catalogue location link to follow.  Print version available in library.

Uysal, M., Schwartz, Z., & Sirakaya-Turk, E. (Eds.). (2017). Management Science Applications in Tourism and Hospitality. Oakwille, Canada: Apple Academic Press. http://encore.exeter.ac.uk/iii/encore/record/C__Rb3539017

Hospitality design and hospitality management literature

Avermaete, T., & Massey, A. (2012). Hotel lobbies and lounges: the architecture of professional hospitality. Abingdon: Routledge. http://encore.exeter.ac.uk/iii/encore/record/C__Rb3833088

Foskett, D., Paskins, P., & Pennington, A. (2016). The Theory of Hospitality and Catering (13 ed.). London: Hodder education. http://encore.exeter.ac.uk/iii/encore/record/C__Rb3815206

Gardetti, M. A., & Torres, A. L. (2017). Sustainability in Hospitality: how innovative hotels are transforming the industry. Abingdon: Routledge. http://encore.exeter.ac.uk/iii/encore/record/C__Rb3371072

Mullins, L. J., & Dossor, P. (2013). Hospitality management and organisational behaviour (5 ed.). Harlow: Pearson Education. http://encore.exeter.ac.uk/iii/encore/record/C__Rb3815208

Oh, H., & Pizam, A. (Eds.). (2008). Handbook of Hospitality Marketing Management. Abingdon: Routledge. http://encore.exeter.ac.uk/iii/encore/record/C__Rb3387385

Olsen, M., & Zhao, J. (2008). Handbook of hospitality strategic management. Abingdon: Routledge. http://encore.exeter.ac.uk/iii/encore/record/C__Rb3387368

Pantelidis, I. S. (2014). The Routledge Handbook of Hospitality Management. Abingdon:Routledge. http://encore.exeter.ac.uk/iii/encore/record/C__Rb3387389

Paskins, P. and Farrelly G. (2015). Hospitality supervision and leadership level 3. London: Hodder Education. http://encore.exeter.ac.uk/iii/encore/record/C__Rb3815209 (this is a little basic but Ch 4 may be useful)

Sturman, M. C., Corgel, J. B., & Verma, R. (2011). The Cornell school of hotel administration on hospitality: cutting edge thinking and practice. Hoboken: John Wiley & Sons. http://encore.exeter.ac.uk/iii/encore/record/C__Rb3815210

Business models

Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers: John Wiley & Sons. http://encore.exeter.ac.uk/iii/encore/record/C__Rb2640941

Print books

Tihany, A. (2014). Tihany: iconic hotel and restaurant interiors. New York: Rizzoli. http://encore.exeter.ac.uk/iii/encore/record/C__Rb3815225 (this is a print book, available in the library and worth a look)

Journal articles

West, A., & Purvis, E. (1992). Hotel design: The need to develop a strategic approach. International Journal of Contemporary Hospitality Management, 4(1). http://0-www.emeraldinsight.com.lib.exeter.ac.uk/doi/10.1108/09596119210007938 (this is an old article but it is clearly written and many of the concepts remain valid)

Academic Journals

International Journal of Contemporary Hospitality Management http://encore.exeter.ac.uk/iii/encore/record/C__Rb1848816

Cornell Hospitality Quarterly http://encore.exeter.ac.uk/iii/encore/record/C__Rb1867760

Trade journals

Caterer and Hotelkeeper http://encore.exeter.ac.uk/iii/encore/record/C__Rb2472771

Green Hotelier http://www.greenhotelier.org/

National Real Estate Investor, Hotels https://www.nreionline.com/alternative-properties/hotel

Useful web resources:

www.caterer.com  UK based trade press site, has an article search facility, very useful

www.ehotelier.com  international hotel industry site, you can sign up for a daily email which tells you what is going on throughout the world

www.instituteofhospitality.org  UK professional body site, you can be an affiliate member of the HCIMA which entitles you to even more rights to the site. The association is changing its name to the Institute of Hospitality as from April 2007.

www.hospitalitynet.org  a general website for the industry, has a search facility

https://lodgingmagazine.com/ the official publication of the American Hotel and Lodging Association (AHLA)

https://www.visitbritain.org/ the UK’s destination marketing organisation

https://www.str.com/ features useful source of facts and figures for the hospitality and tourism sectors

Module has an active ELE page?

Yes

Indicative learning resources - Web based and electronic resources

https://www.str.com/ features useful source of facts and figures for the hospitality and tourism sectors

Origin date

08/04/2016

Last revision date

10/01/2019