International Business Project - Planning in Practice

Module description

The International Business Project is designed as a cap-stone course that will help you to integrate the knowledge that you have gained over the course of terms one and two and apply that knowledge towards a Business Plan model. Building from the foundational and applied knowledge that you have developed over terms one and two from the disciplines of Marketing, Finance, Accounting, Management, Leadership, Economics, and International Business, you will be offered the opportunity to write an individual business plan. This project will use an applied, data-driven approach to understanding an international business issue. This practice-based approach will help to equip you with the skills research consultants and brand managers use in developing international business strategy.

Full module specification