Marketing for Management

Module description

A good understanding of strategic marketing is essential to a management career regardless of discipline or sector. Having an understanding of how markets operate and what customers want in relation to which drivers are at play and how best to take advantage of them, will benefit your overall management abilities. This module will enable you to use marketing strategy and tactics, enhanced by the emerging synergies and opportunities offered by developments in technology.

Full module specification

Module title:Marketing for Management
Module code:BEMM455
Module level:M
Academic year:2020/1
Module lecturers:
Module credit:15
ECTS value:
Duration of module: