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Entrepreneurship: New Venture Creation

Module description

Entrepreneurship: New Venture Creation: introduces both the theoretical and practical concepts of entrepreneurship and new venture creation. The module applies various theories and approaches to provide a holistic picture of the entrepreneurial process, as well as the practical aspects of the intellectual, behavioural and emotional demands associated with starting a new business. The module is intended to give a rigorous and honest insight into the realities of entrepreneurial activity and an understanding of the role small and medium sized businesses play in a modern economy. This may be via the creation of a new independent firm or the organisation of a new enterprise within an existing firm.

If you already have or are working on an idea for a new business, this module provides an opportunity to develop, refine and test the idea or concept.


Additional Information:


You will have the opportunity to develop the ability to think globally and have an understanding of international cultures through working on global sustainability problems with team members from diverse cultures. Diverse teams make it possible to understand global problems from multiple perspectives and provide viable solutions.

External Engagement

This module invites outstanding academic and successful entrepreneurs to bring their expertise and knowledge related to the entrepreneurship into the classroom. 


You are encouraged to tackle sustainability-related issues in your group and individual assignments The group assignment is based on analysis of a global sustainability issue, whereas the individual assignment will give you the opportunity to work on your own idea for solving that issue through a proposal for new venture creation.


This module will equip you with business skills required to create your own business or to create a new venture as part of an existing enterprise.

All of the resources for this module are available on the ELE (Exeter Learning Environment).

Full module specification

Module title:Entrepreneurship: New Venture Creation
Module code:BEMM394
Module level:M
Academic year:2023/4
Module lecturers:
  • Dr Cliff Li - Convenor
Module credit:15
ECTS value:






Duration of module: Duration (weeks) - term 1:


Module aims

1. To introduce you to both theoretical and practical aspects of entrepreneurial process;

2. To give you a pragmatic insight into the process and organisation required to conceive, research and communicate a credible business idea in order to secure the necessary external resources to start a new business.

ILO: Module-specific skills

  • 1. explain how to create and discover opportunities for new venture creation;
  • 2. apply the entrepreneurial mindset and entrepreneurial practices including design thinking, effectuation, lean design, and empathy for customers;
  • 3. critically evaluate the factors for success and (financial) resource demands of the entrepreneurial process;
  • 4. create a business model for a new venture, which solves a global problem.

ILO: Discipline-specific skills

  • 5. apply concepts learned in Management to the specific area of entrepreneurial young firms

ILO: Personal and key skills

  • 6. work effectively with others in a group context

Learning activities and teaching methods (given in hours of study time)

Scheduled Learning and Teaching ActivitiesGuided independent studyPlacement / study abroad

Details of learning activities and teaching methods

CategoryHours of study timeDescription
Scheduled Learning and Teaching20Lectures
Scheduled Learning and Teaching5Tutorials
Guided Independent Study125Including: preparation for tutorials and preparation and independent work on assessments

Formative assessment

Form of assessmentSize of the assessment (eg length / duration)ILOs assessedFeedback method
Tutorial and case exercises and discussionsIn class (during tutorials)1-6Class discussion feedback and individual meetings (if neccessary)

Summative assessment (% of credit)

CourseworkWritten examsPractical exams

Details of summative assessment

Form of assessment% of creditSize of the assessment (eg length / duration)ILOs assessedFeedback method
Presentation (Groups of 3-5)10Poster presentation1 & 6 Written Feedback
Individual business model canvas502000 words1,2,3,4Written Feedback
Individual digital report4010 minute audio-video presentation3 & 5Written Feedback

Details of re-assessment (where required by referral or deferral)

Original form of assessmentForm of re-assessmentILOs re-assessedTimescale for re-assessment
Presentation (groups of 3-5)Reflective essay on team-based entrepreneurship (500 words, 10%)1 & 6August/September reassessment period
Individual business model canvasIndividual business model canvas (50%)1,2,3,4August/September reassessment Period
Individual digital reportIndividual digital report (40%)3 & 5August/September reassessment period

Syllabus plan

The module will cover the following topics:

  • Entrepreneurship: types, impact, global trends
  • Opportunity discovery and creation
  • Entrepreneurial mindset and personality
  • Theories of entrepreneurial action
  • Business model canvas
  • Business planning
  • Getting resources in place
  • Sources of finance for start-ups
  • Managing, growing and leaving the business
  • Intrapreneurship

Indicative learning resources - Basic reading

Regardless of module text and distributed or cited references papers, it is expected that you will all keep abreast of contemporary business activity. Students are strongly advised to read (on-line or in hard copy) both The Economist and the business sections of a quality broadsheet newspaper throughout the module. The lecturers will also provide links to a number of UK and international websites providing both quantitative and qualitative analysis on issues related to Entrepreneurship.

Reading list:

Core reading:
Suna Lowe Nielson et al, Entrepreneurship in Theory and Practice, Second Edition, Edward Elgar Publishing, 2017

Additional reading:
Blank S., and Dorf B. (2012) The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company.

Module has an active ELE page?


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Last revision date