Business Analytics and Research Skills

Module description

Data is the bedrock of all successful business decisions. This module will teach you how to design, source and analyse both quantitative and qualitative business data to make fully informed decisions about the strategic management of an organisation or business. We will use interactive lecture and case study materials to build real world scenarios that will help you test your abilities to use business analytics to their maximum effect. In this module you will learn research and analysis skills and then apply these to a particular business problem. 

Full module specification

Module title:Business Analytics and Research Skills
Module code:BEMM389
Module level:M
Academic year:2020/1
Module lecturers:
Module credit:15
ECTS value:
Duration of module: