Entrepreneur Business Startup

Module description

This module underpins the programme and consists of both a strong theoretical and applied approach. In other words, in a pragmatic way, this module provides you with the tools, skills, and the mental framework to successfully create and grow a new venture. It addresses the fundamental pillars of entrepreneurship to empower your wider understanding and will give you a robust understanding of entrepreneurs, the entrepreneurial process, and creating successful new ventures. Centring on theory and practice this module will enable you to create your own startup venture or a new venture within an existing business.

Whilst we understand that you need to turn up with motivation and a burning desire to get started, we also appreciate that entrepreneurship relies on a set of skills that can be continually improved. This module provides a theoretical framework that allows you to reflect on your strengths and weaknesses. Once we have identified what you need to work on we will support you accordingly, enabling you to become an effective entrepreneur. 

Full module specification

Module title:Entrepreneur Business Startup
Module code:BEMM385
Module level:M
Academic year:2019/0
Module lecturers:
  • Dr William Casely -
Module credit:60
ECTS value:

30

Pre-requisites:

None

Co-requisites:

None

Duration of module: Duration (weeks) - term 1:

4

Duration (weeks) - term 2:

2

Module aims

By the end of this module students should have a critical understanding of the entrepreneurial mind-set, the nature of entrepreneurship and innovation, the entrepreneurial and innovation process, business model generation, and the requirements for the development and launch of a successful new startup or a new venture within an existing enterprise.

ILO: Module-specific skills

  • 1. evaluate the innovation process and the role entrepreneurs play in creating it
  • 2. explain the defining characteristics of the entrepreneurial mind-set
  • 3. evaluate what makes for a good opportunity for new venture creation
  • 4. critically evaluate the role of resources and networks

ILO: Discipline-specific skills

  • 5. critically evaluate literature within the entrepreneurship and innovation domains
  • 6. critically evaluative entrepreneurial learning and its role within the entrepreneurial process
  • 7. reflect on the role of the entrepreneur in new venture creation, identifying key strategies for idea creation/opportunity recognition, evaluation and exploitation
  • 8. utilise ‘Business Model Generation’ strategies and techniques
  • 9. critically evaluate marketing theory within the boundary of the entrepreneurship/innovation domain

ILO: Personal and key skills

  • 10. think creatively to generate potential new venture ideas and creative solutions to new venture challenges, through the use of appropriate theory, frameworks, techniques and information resources
  • 11. collaborate, communicate, co-create, and network
  • 12. use technologies to source, process and communicate information.
  • 13. think with a global mind-set, understanding the social, financial, and environmental factors that impact business sustainability, and make open and responsible decisions

Learning activities and teaching methods (given in hours of study time)

Scheduled Learning and Teaching ActivitiesGuided independent studyPlacement / study abroad
1964040

Details of learning activities and teaching methods

CategoryHours of study timeDescription
Lectures168 (6 x 6 blocks of 4 x 7 hours) Subject sessions and guest lectures
Field Trips 28 (4 x 7)Visits to startups, entrepreneurs, and companies
Flipped Learning (Pre learning)98Reading and preparation activities
Guided independent study306 (51 x 6)To include pre and post session reading and assignment preparation

Formative assessment

Form of assessmentSize of the assessment (eg length / duration)ILOs assessedFeedback method
Workshop exercises and discussionsIn class (Approximately per day = 60 minutes)1 - 13Verbal
Essay1,000 words7-8Written

Summative assessment (% of credit)

CourseworkWritten examsPractical exams
80200

Details of summative assessment

Form of assessment% of creditSize of the assessment (eg length / duration)ILOs assessedFeedback method
Essay (Individual)132,000 words 6Written
Exams (Individual)123 x 20 minutes1,5Written
Teaching Episode (Group)520 minute exercise2,11,12,13Verbal and Written
Reflective Essay (Individual)202500 words 6,7Written
Slide Deck (Individual)2540 slides 3,4,8,10,11,12Written
Consumer Research Project (Individual)253,500 word Report 1,3,9,12,13Written

Details of re-assessment (where required by referral or deferral)

Original form of assessmentForm of re-assessmentILOs re-assessedTimescale for re-assessment
EssayIndividual6August resubmission period
ExamIndividual1,5August resubmission period
Teaching EpisodeGroup2, 11,12,13August resubmission period
Reflective EssayIndividual6,7August resubmission period
Slide DeckIndividual3,4,8,11,12August resubmission period
Consumer Research ProjectIndividual1,3,9,12,13August resubmission period

Syllabus plan

Content will be delivered in a series of six blocks:

Entrepreneur Business Startup:

  1. Entrepreneurship and Innovation Foundations
  2. Entrepreneurship and Innovation Theory and Practice
  3. Business Model Generation
  4. Entrepreneurial Mind-set
  5. Opportunities and creativity, resources and networks
  6. Entrepreneurial Marketing

 

Indicative learning resources - Basic reading

Bessant, J.R and Tidd, J (2018) Entrepreneurship. Routledge. ISBN 978-1-119-22186-9

Bygrave, W and Zacharakis, A (2014) Entrepreneurship (3rd ed.) John Wiley & Sons. ISBN 978-1-118-58289-3.

Burns, P (2013) Corporate Entrepreneurship (3rd Ed), Palgrave. ISBN 978-0-230-304034-1

McGrath, R and MacMillan, I (2000) The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty. President and Fellows of Harvard ISBN 0-87554-834-6

Sarasvathy S., Dew N., and Witbank R., Ohlsson A-V. (2011) Effectual Entrepreneurship, Routledge. ISBN-13: 978-1138923782

Ries, A (2011) The Lean Startup, Portfolio Penguin, ISBN-13: 978-0670921607

Ostendwalder A., and Pigneur Y. (2010) Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. John Wiley & Sons. ISBN-13: 978-0470876411

Ostendwalder A., and Pigneur Y. (2014) Value Proposition Design: How to Create Products and Services Customers Want John Wiley & Sons. ISBN-13: 978-1118968055

Blank S., and Dorf B. (2012) The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company, K & S Ranch ISBN-13: 978-0984999309

Ries, A (2013) The Startup Way, Portfolio Penguin, ISBN-13: 978-0241197240

Module has an active ELE page?

Yes

Origin date

27/11/2018

Last revision date

31/01/2019