In a world increasingly characterised as VUCA – volatile, uncertain, complex and ambiguous – few things are assured. We can be relatively certain that an insatiable demand for high quality products and services will only be met by individuals and organisations who invest in learning how to manage innovation within an increasingly digital world. While stakeholders are rarely willing to compromise on quality, the demand for value is greater than ever. Traditional business models are increasingly being turned on their head in both B2C and B2B markets. Organisations of all sizes and missions are facing growing pressure from cost-conscious and eco-aware customers, employees and governments, who are demanding affordable, sustainable and high-quality products that work in the digital era. The module addresses these challenges through integrating innovation, the creation of value from ideas, and entrepreneurship, the skills and ideas to make innovation happen.
Research demonstrates that innovative organisations outperform, in both employment and sales, firms that fail to innovate. To support individuals with either limited or extensive business experience seeking to develop a new innovation mindset and toolkit, the Agile Innovation module focuses on developing the dynamic capabilities that entrepreneurs need to innovate in demanding global and technology driven environments.
Full module specification
|Module title:||Agile Innovation|
|Duration of module:||
Duration (weeks) - term 1: |
1 week (4 days)Duration (weeks) - term 2:
2 weeks (8 days)
The aim is to provide an understanding of how entrepreneurs and managers can deal with ongoing innovation in service and manufacturing settings. It will explore the enablers and blockers to the innovation process within a number of different contexts including start-ups, scale-up enterprises, established organizations and public sector/NGO institutions considering both B2C and B2B requirements. A key aim is for students to understand the strategic as well as operational issues that affect the innovation process and to equip both aspiring and experienced entrepreneurs to deal with them. The course will explore how organizations can create value – social or commercial – through the application of ideas. It will also raise the question of whether innovation is always a good thing and how we can develop approaches towards ‘responsible’ innovation.
The module will explore the challenges in establishing and sustaining innovation across a spectrum of novelty and risk. We will deep dive into do better, do radical, do different, and disruptive innovation. Learners will be introduced to a range of enabling tools, models and structures that will equip them to drive forward new ventures within both established and early stage organisations.
ILO: Module-specific skills
- 1. evaluate the significance of innovation and how it links to wider strategic and operational issues.
- 2. identify the variety of ways that do better and do different innovation can take place.
- 3. recognise how Agile Innovation is mobilised through self-organizing and cross-functional teams.
- 4. apply a range of innovation tools to transform a range of inputs into differentiated offerings
- 5. contrast how different organizational factors influence the operationalization of the innovation process.
- 6. diagnose barriers to innovation, and demonstrate the significance of dynamic capabilities.
ILO: Discipline-specific skills
- 7. integrate innovation - creating value from ideas - and entrepreneurship - the skills and ideas to make innovation happen.
- 8. assess the factors that increase the success of innovation projects.
ILO: Personal and key skills
- 9. demonstrate effective written, visual and oral communication skills.
- 10. demonstrate effective independent and group study research skills.
Learning activities and teaching methods (given in hours of study time)
|Scheduled Learning and Teaching Activities||Guided independent study||Placement / study abroad|
Details of learning activities and teaching methods
|Category||Hours of study time||Description|
|Flipped learning||84 (3 X 28)||The module embraces the flipped classroom, which means that students are guided to prepare independently for lectures through engaging with content outside the lecture theatre, so that we can explore faster and deeper in class.|
|Classroom learning||84 (3 X 28)||A mixture of lectures, case studies, student presentations and videos.|
|Individual assessment||66||Deep dive into a maximum of two innovation themes, and consider how they play out in a specific context, e.g. a start-up, scale-up or established organization.|
|Group assessment||66||Carry out research to assess the Innovation Fitness of an organization. The group will create a 10 minute Executive Summary video accompanied by an Innovation Fitness Report (2000 words per student). The video and report will analyse how well the organisation manages innovation, and will include prioritised recommendations to improve innovation performance.|
|Form of assessment||Size of the assessment (eg length / duration)||ILOs assessed||Feedback method|
|Group presentation: Innovation as a Core Innovation Process||15 minutes||1-2, 7-10||Verbal, in class|
|Group presentation: Managing the Agile Innovation Process||15 minutes||3-4, 7-10||Verbal, in class|
|Group presentation: Building Dynamic Capabilities||15 minutes||5-6, 7-10||Verbal, in class|
Summative assessment (% of credit)
|Coursework||Written exams||Practical exams|
Details of summative assessment
|Form of assessment||% of credit||Size of the assessment (eg length / duration)||ILOs assessed||Feedback method|
|Individual||50||3,750 word report||1-10||Written|
|Group||50||6-8,000 word report (2000 words per student: Groups of three maximum four).||1-10||Written|
Details of re-assessment (where required by referral or deferral)
|Original form of assessment||Form of re-assessment||ILOs re-assessed||Timescale for re-assessment|
|Individual||Individual||1-10||6 weeks after original marks given back to student. See re-assessment notes for detail.|
|Group||Individual||1-10||6 weeks after original marks given back to student. See re-assessment notes for detail.|
Individual: Select a maximum of two innovation themes that they did not explore in their original individual submission. Write a 3,750 word report on the two themes highlighting the key ideas, drawing out some key messages about how to manage innovation for the leadership teams of a start-up or scale-up enterprise, or an Innovation Manager in an established organization.
Group: Submit a revised 3,750 word “Executive Summary” report on an individual basis assessing the “Innovation Fitness” of an organization. The report will analyse how well the organisation manages innovation, and will include prioritised recommendations to improve innovation performance.
1. Innovation as a Core Business process (or “Building the Innovation Ship”: 4 day block)
- What is innovation and why does it matter?
- Exploring the technology enabled innovation space
- Innovation as a journey
- The inter-relationship between Entrepreneurship and Innovation
2. Managing the Agile Innovation Process (or “Sailing and Exploring in the Innovation Ship”: 4 day block)
- Where and how to search
- Selecting and building opportunities
- Capturing value
3. Building Dynamic Capabilities (or “Unloading and Re-fitting the Innovation Ship”: 4 day block)
- Evolving repeatable innovation capabilities
- Strategy: Planning for the future
- People: Leadership, teams, organization
- Learning through doing
- Making innovation happen
Indicative learning resources - Basic reading
Ahead of each class, students will be expected to engage with a mix of video material and book chapters from Strategic Innovation Management, Tidd, J and Bessant, J (2014).
- Tidd, J and Bessant, J (2014). Strategic Innovation Management, Wiley. ISBN 978-1-118-45723-8
- Tidd, J and Bessant, J (2018). Managing Innovation, Wiley. ISBN 978-1-119-37945-4
- Dodgson, M, Gann, D and Phillips, N, (2014), The Oxford Handbook of Innovation Management, Oxford University Press. ISBN 978-0-19-969494-5
- Bessant, J. (2018), Riding the Innovation Wave, Emerald. ISBN 978-1-78714-570-2
- Radjou, N and Prabhu, J,(2015), Frugal Innovation, Profile. ISBN 978-1-78125-375-5
- Rao, H and Sutton, Robert I. (2014) Scaling up Excellence, Random House. ISBN 978-1-84794-099-5
- Osterwalder, A, Pigneur, Y, Bernarda, G, and Smith, A. (2014) Value Proposition Design, Wiley ISBN 978-1-118-96805-5
- Viki, T, Toma D, and Gons, E (2017) The Corporate Startup, vakmedianet ISBN 978-9-46276-150-6
Module has an active ELE page?
Indicative learning resources - Web based and electronic resources
Business Source Complete, Proquest Business Premium and Emerald Insight, along with extensive use of video material.