Managing in a Multinational Context

Module description


The business world is becoming increasingly unpredictable, although some commentators express the view that Globalisation and the widening of WTO membership has created net benefits for many trading nations. Arguably, the role of senior management has not changed much by way of its responsibilities, but has for many been dynamically affected by the complexities of planning, resource availability, and leadership issues, because of ‘internationalisation’.  PESTLE factors need to be ‘risk assessed’ for the firm’s stakeholders. A deeper understanding of the complexity of ‘International Management’ and corporate governance will be achieved through the use of our updated 2016 textbook containing ‘real world’ corporate experiences, including published case studies and of course your own research findings and knowledge.

Additional Information:


This module looks at international case studies, textbook material and topical data to enable students  to consider the strategic merits of  the internationalisation/globalisation, of various organisations. There will be lectures on strategic management, the global business environment, leadership, corporate cultures, corporate communication, business ethics and control systems. There are many contextual issues and many variables to consider and the module is informed by other modules in the programme.

External Engagement:

Previous guest speakers have included the Director of Burt’s Chips, who told the story of an entrepreneurial, Devon-based organisation’s journey to achieving multinational status. This year we have a guest speaker who is a visiting professor at Beijing University.


Students develop a number of skills valuable in employment including critical analysis, business ethics, communication, and negotiation skills.

Full module specification

Module title:Managing in a Multinational Context
Module code:BEMM160
Module level:M
Academic year:2016/7
Module lecturers:
  • Dr Alan Benson - Convenor
  • Mr Stuart Robinson - Lecturer
  • Professor David Boughey - Lecturer
Module credit:15
ECTS value:






Duration of module: Duration (weeks) - term 2:


Module aims

The aim of the module is to introduce underlying theory behind different types of management styles, structures and processes; determining best managerial practices, so as to consider the consequences of ineffective and/or irresponsible management in contemporary organisations.

Key perspectives of traditional managerial thinking will be evaluated, with critical discussion of modern management approaches, thus facilitating selection & application of the most appropriate approach to individual situations. Students will be able to consider suitable multinational management strategies and management control systems; facilitating the recognition of beneficial international opportunities, whilst managing the associated risks.

To gain further understanding of ‘real world’ experiences we will have some workshops s during some weeks and we will include a Guest Presenter from either the business, or the academic world.

ILO: Module-specific skills

  • 1. describe the classical, behavioural and quantitative approaches to management of multinational firms and critically judge their application to real situations
  • 2. evaluate the reality of managerial work and how this translates into individual and group roles;
  • 3. compare and contrast frameworks and techniques that constitute best management practice in multinational organisations
  • 4. develop cultural awareness and propose solutions for creating value in the diverse organisational populations of global organisations

ILO: Discipline-specific skills

  • 5. critically evaluate and challenge fundamental management theories and frameworks from an international perspective and rationalise argument for effective management practice;
  • 6. conceptually recognise the challenges and issues of managing in a global economy including: Management Responsibility, Accountability, Leadership and Probity;
  • 7. devise strategies to react to changes in host country government regulations;
  • 8. provide guidance of best practice in ethical behaviour and probity

ILO: Personal and key skills

  • 9. prepare and organise work individually;
  • 10. networking (formal and informal);
  • 11. reflect on the experience of multicultural case-based work and gain insights into different cultures;
  • 12. think creatively about managing information in a 'digital world'

Learning activities and teaching methods (given in hours of study time)

Scheduled Learning and Teaching ActivitiesGuided independent studyPlacement / study abroad

Details of learning activities and teaching methods

CategoryHours of study timeDescription
Contact hours22Lectures and Workshops
8Tutorial Help Classes

Formative assessment

Form of assessmentSize of the assessment (eg length / duration)ILOs assessedFeedback method
Tutorial exercisesPeriodic4-8Peer and Tutor

Summative assessment (% of credit)

CourseworkWritten examsPractical exams

Details of summative assessment

Form of assessment% of creditSize of the assessment (eg length / duration)ILOs assessedFeedback method
Individual Report: Strategic analysis of a given international case study502500 words1, 4-12Turnitin comment on each submission
Closed Book Examination. Students must choose to answer one of four questions. A question will be asked about each of ILOs 1-4. 502 hours1-4General feedback on ELE

Details of re-assessment (where required by referral or deferral)

Original form of assessmentForm of re-assessmentILOs re-assessedTimescale for re-assessment
Closed Book ExaminationExamination (2 hours)1-4August/ September
Individual ReportIndividual Report (2500 words)1, 4-12August/ September

Syllabus plan

  • Module Introduction and the Multinational context of Business and the role of Management
  • History and Evolution of Management Theory
  • Background on the industry relevant to the summative case study assignment
  • Legal Responsibilities of Company Directors and expectations;
  • Management Decision Making under geo-political influences
  • The reality of Management practices and dealing with unethical practices
  • Modern Management thinkers and their influence
  • Culture, organisational Environment and the impact of globalisation on diversity
  • Organisational Structures and Design
  • Planning, monitoring and control systems
  • Performance Management and Review
  • Sustainability, Technology, Enterprise and Innovation
  • Strategic Management with Stakeholder Sensitivity
  • Management Responsibility; Accountability, Transparency, Probity
  • Leadership (roles and succession planning)
  • The Future of Management- increasing regulation of businesses

Indicative learning resources - Basic reading

Essential reading:

Core Text: Daft, R.and Benson, A. (2016) Management (ISBN 978140863859) (e-book)

Other Texts:

  • Mintzberg, H. (2009) Managing, Financial Times Prentice- Hall.
  • Phatak, al (2009) International Management, McGraw-Hill.
  • Jones & George (2011), Contemporary Management, McGraw-Hill.

Module has an active ELE page?


Indicative learning resources - Web based and electronic resources and others to be advised

Indicative learning resources - Other resources

Business Periodicals, Corporate Governance media and the International Press

Origin date


Last revision date