Digital Business Models
The digital economy has created significant opportunities while generating new modes of competition in both ‘traditional’ and new sectors of the economy. Established businesses need to appreciate the capabilities of digital technologies within the organisational context in which they will be embedded in order to effectively capture value through digital innovation, while entrepreneurs have few such constraints.
Each week you will draw upon the combined expertise within the group to develop your own community of shared digital practice that can continue to evolve as a study resource beyond the module itself.
You will experience online collaboration and community building first hand through 1) participation in the collaborative development of module content and 2) subsequent reflection on its value in terms of your learning and future careers.
Full module specification
|Module title:||Digital Business Models|
|Duration of module:||
Duration (weeks) - term 2: |
This module examines the business models and strategies of a wide range of digital businesses, from start-up environments to the transformation of established organisations. By drawing upon a range of case study examples, you will critically evaluate the strategic decisions needed to convert digital opportunities into competitive advantage, and reflect upon the role of technological innovation in the sustainability of society as a whole.
ILO: Module-specific skills
- 1. Review the opportunities and challenges posed by new digital business models
- 2. Discuss the implications of technological innovation for how we live, learn and work
ILO: Discipline-specific skills
- 3. Explain how digital innovations can be developed in a variety of contexts
- 4. Reflect upon the culture changes required for effective business transformation in the digital age
ILO: Personal and key skills
- 5. Evaluate the challenges and opportunities associated with the social learning process
Learning activities and teaching methods (given in hours of study time)
|Scheduled Learning and Teaching Activities||Guided independent study||Placement / study abroad|
Details of learning activities and teaching methods
|Category||Hours of study time||Description|
|Scheduled Learning and Teaching||30||Introductory face to face lectures 2 hours, 24 hours of learning and teaching directed through content and activities within the Virtual Learning Environment (8 weeks x 3 hours) 4 x 1 hour (fortnightly) face to face workshops to take questions, provide scaffolding and assessment feedback|
|Guided Independent Study||120|
|Form of assessment||Size of the assessment (eg length / duration)||ILOs assessed||Feedback method|
|The first blogpost will be assessed on a formative basis||500 words||1||Verbal in workshops and via ELE|
|Formative exercises will also be embedded during the sessions online and will take various forms including individual and group exercises, discussions, case studies and personal reflection exercises|
Summative assessment (% of credit)
|Coursework||Written exams||Practical exams|
Details of summative assessment
|Form of assessment||% of credit||Size of the assessment (eg length / duration)||ILOs assessed||Feedback method|
|Blogpost 2||40||800 words||1,2||Audio via ELE|
|Blogpost 3||40||800 words||3,4||Audio via ELE|
|Blogpost 4||20||400 words plus summary video or infographic||5||Audio via ELE|
Details of re-assessment (where required by referral or deferral)
|Original form of assessment||Form of re-assessment||ILOs re-assessed||Timescale for re-assessment|
|Blogpost 2||Blogpost 2||1,2,4||July/August|
|Blogpost 3||Blogpost 3||3,4||July/August|
|Blogpost 4||Blogpost 4||5||July/August|
A student will be referred in all components if the student fails the module with a mark of below 50% overall.
A student if deferred in a single component will be reassessed in that component only .
- Lessons from the history of technological change
- The fourth industrial revolution
- The changing nature and location of employment
- The blurring of physical and digital space
- The circular economy
- The sharing economy
- Digital business transformation within established organisations
- Entrepreneurial digital business models
- What does the future hold?
Indicative learning resources - Basic reading
Shadbolt, N.R., Smith, D.A., Simperl, E., Van Kleek, M., Yang, Y. and Hall, W., (2013) Towards a classification framework for social machines. In Proceedings of the 22nd International Conference on World Wide Web (pp. 905-912). ACM.
Viswanathan, (2011) Interview in Alexandra Institute, 2011, Inspiring the Internet of Things, FP7 ICT Internet of Things Initiative
Donkin, R. (2009) The Future of Work, Palgrave Macmillan
Hughes, C. (2018) Fair Shot: rethinking inequality and how we earn, Bloomsbury
Schwab, (2016) The 4th Industrial Revolution, Penguin
Stockwood, J. (2018) Reboot: A Blueprint for Happy, Human Business in the Digital Age, Virgin
Keen, A. (2018) How to Fix the Future: staying human in the digital age Atlantic Books
Standage, T. (2013) Writing on the Wall: Social media – the first 2000 years, London: Bloomsbury
Mayer-Schönberger, V. (2018) Reinventing Capitalism in the Age of Big Data
Black, S. (2016) “Saving Bletchley Park: how #socialmedia saved the home of the WWII codebreakers” published by UnBound, London.
Module has an active ELE page?
Last revision date