Is strategy something that evolves in response to the organisation's environment with many individuals and groups contributing to its development or is it a carefully crafted plan developed by a few master strategists with a limit to the moves and ploys that can be used? During this module we will be discussing the key issues affecting strategy for 21st century organisations and debating some of the different approaches theorists and practitioners have developed to explain how strategy really works.
You will work with a number of case studies in this module to help you engage with the material and gain an international perspective on strategy. These include a number of international studies, such as strategic innovation and turnaround at Lego and the development of Spotify.
All of the resources are available through the ELE (Exeter Learning Environment).
In previous years, our guest speakers included: John Lovering Chairman the Maplin Electronics Group, Ian Kentfield, the Managing Director of AMSAFE Bridport, Brian Archer, Director of Strategy for Serco and Chris Busby, Partner with Bridgepoint Private Equity
Working in groups is valuable experience for your future employment as it enables you to learn how to work in different ways. The ability to use a wiki and social media software is increasingly seen as a key skill by employers and many are using collaborative tools to develop strategy. Previous students have already found their experience of working with a wiki to be of value to employers. You will also develop your skills in working as part of a multi-national team, report writing, researching competitors, and practical problem-solving skills.
Full module specification
|Duration of module:||
Duration (weeks) - term 2: |
The aims of this module are to:
• investigate critically the components of strategic management models
• explore the role of strategy at different organisational levels
• enable students to characterise and conceptualise different perspectives of strategy
• give students practical experience of working on strategic issues in a team using collaborative technology
ILO: Module-specific skills
- 1. identify and analyse the role of strategy at multiple organisational levels
- 2. understand and evaluate a selection of strategic management models
- 3. apply strategic frameworks to a range of organisational contexts
- 4. comprehend practical issues associated with the development and execution of strategy
ILO: Discipline-specific skills
- 5. synthesise conceptual frameworks encompassing multiple perspectives
- 6. reflect on practical case experiences using current theory
- 7. use appropriate published research findings to support academic arguments
ILO: Personal and key skills
- 8. carry out independent study/research and case study analysis
- 9. reflect on, and amend, personal learning strategies for specific learning tasks
- 10. work effectively in a group
- 11. use collaborative technology to create a strategic document
Learning activities and teaching methods (given in hours of study time)
|Scheduled Learning and Teaching Activities||Guided independent study||Placement / study abroad|
Details of learning activities and teaching methods
|Category||Hours of study time||Description|
|Form of assessment||Size of the assessment (eg length / duration)||ILOs assessed||Feedback method|
|Tutorials and Workshops requiring preparation||3 x 1 hour tutorials 2 x 2 hour workshops||1,2,3,4,6,8,9||Verbal and peer feedback in tutorial/workshop|
|Wiki-based group work||Average of 50 minutes per week||3,4,6,7,8,9,10,11||Comments made by lecturer on wiki|
Summative assessment (% of credit)
|Coursework||Written exams||Practical exams|
Details of summative assessment
|Form of assessment||% of credit||Size of the assessment (eg length / duration)||ILOs assessed||Feedback method|
|Group paper on case study||50||2,500 words (per group of 5-6 students)||3,4,6,7,8,9, 10, 11||Comments on paper and group feedback from lecturers|
|Examination||50||1.5 hours||1, 2, 3, 5, 6, 7, 9||As requested|
Details of re-assessment (where required by referral or deferral)
|Original form of assessment||Form of re-assessment||ILOs re-assessed||Timescale for re-assessment|
|Group paper on case study||Individual paper on separate case study (2000 words)||3,4,6,7,8,9||August|
|Examination||Examination (1.5. hours)||1,2,3,5,6,7,9||August|
• The strategic management process
• Analysing a firm’s external environment
• Analysing a firm’s internal capabilities
• Competitive Strategy
• Corporate Strategy
• Collaborative/network level strategy
• International Strategy
• Strategy evaluation
• Strategy implementation
• Different perspectives on strategy
• Strategic Paradoxes
Indicative learning resources - Basic reading
Core Text for the Module:
Thompson, A.A., Peteraf, M., Gamble, J.E., Strickland, A.J. III., Janes, A., and Sutton, C. (February 2013) Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases, European Edition: London: McGraw-Hill, Irwin.
De Wit, B. and Meyer, R. (2014) Strategy Synthesis, Andover: Cengage.
Barney, J.B. and Hesterly, W.S. (2012) Strategic management and competitive advantage, Harlow: Pearson Higher Education.
Mintzberg, H., Ahlstrand, B. and Lampel, J.B. (2008) Strategy Safari, London: Financial Times.
Plus a range of articles from Strategic Management Journal, McKinsey Quarterly, Harvard Business Review, Long Range Planning and other relevant journals
Module has an active ELE page?
Indicative learning resources - Web based and electronic resources
• ELE based discussion forums
• Basic Wiki site for each group to use for their group paper and case study work which will also contribute to exam preparation.
Last revision date