Strategic Innovation Management

Module description


In this module you will discover how to avoid the common pitfalls in managing innovation. We examine how large and small organisations have to fundamentally reorganise in order to innovate speedily and successfully. Through the use video and other case material in class on a wide range of topics, we will engage with you throughout to understand the complexities, challenges and rewards in managing innovation successfully.

Additional Information:

Innovation, by definition, is very international. Innovation is highly essential for change in organizations and is globally important, especially in the emerging world.

Sustainability is a major driving force in the text books and case studies used for this module.

All of the lecture and reading material are available online, including the textbooks which are available as e-books.

External Engagement
Previous guest speakers have included an expert in telecommunication, and video interview clips of guests from the management industry (including production managers and research directors).

Almost every lecture discusses various concepts, tools and frameworks to organise and manage innovation in business. Innovation audit using the innovation framework model enables students to get knowledge and understanding of innovation management is a very practical skill highly valuable to employers.

Full module specification

Module title:Strategic Innovation Management
Module code:BEMM118
Module level:M
Academic year:2019/0
Module lecturers:
  • Dr Bill Russell - Convenor
  • Professor John Bessant - Lecturer
Module credit:15
ECTS value:






Duration of module: Duration (weeks) - term 2:


Module aims

The aim is to provide an understanding of how managers can deal with ongoing innovation in both private and public sectors in manufacturing and service settings. The module will explore the enablers and blockages to the innovation process.   A key aim is for students to understand the strategic as well as operational issues that affect the innovation process. Students will gain insights into how process and product  innovations cause 'creative destruction' to take place in the way that a range of inputs are transformed both within the firm and in the firm's dealings with its partners. This module aims to equip students with an understanding of the skills required to manage innovation at the operational and strategic levels.  The aim will be to explore how firms can create market advantage, increase revenues and reduce costs, and enhance competitiveness through product innovation.

ILO: Module-specific skills

  • 1. understand the significance of innovation and how it links to wider strategic issues within the firm
  • 2. appreciate how process innovations alter the ways of transforming a range of inputs into products and services for customers and end users
  • 3. have insights into contingency factors of firm size, technological complexity and environmental uncertainty which influence the precise choice of processes

ILO: Discipline-specific skills

  • 4. understand how firms are able to develop new products and services that are differentiated from their competitors, and how firms can out-perform their competitors, whether measured in terms of market share, profitability, and growth or market capitalisation
  • 5. assess the factors that increase the likely success of new products and service, the use of formal development processes and tools, and proven strategies for development and commercialisation, including licensing

ILO: Personal and key skills

  • 6. demonstrate written and oral communication skills
  • 7. demonstrate independent and group study skills
  • 8. demonstrate researching skills

Learning activities and teaching methods (given in hours of study time)

Scheduled Learning and Teaching ActivitiesGuided independent studyPlacement / study abroad

Details of learning activities and teaching methods

CategoryHours of study timeDescription
Contact hours30Lectures

Summative assessment (% of credit)

CourseworkWritten examsPractical exams

Details of summative assessment

Form of assessment% of creditSize of the assessment (eg length / duration)ILOs assessedFeedback method
Group Work853000 words with groups of 41-8Written
Individual Essay151000 words1-8Written

Details of re-assessment (where required by referral or deferral)

Original form of assessmentForm of re-assessmentILOs re-assessedTimescale for re-assessment
Group WorkResubmit work (85%)1-81 month
Individual EssayEssay 1000 words (15%)1-81 month

Re-assessment notes

Two assessments are required for this module. Where you have been referred/ deferred for the paper review, you will be required to resubmit it. This will constitute 15% of the module
Where you have been referred for the Group project, you will have the opportunity to resubmit it This will constitute 85% of the module

Syllabus plan

1. Introduction- strategic importance of innovation and key definitions and exploring a ‘roadmap’ for managing the innovation process
2. Search – how to pick up trigger signals for innovation and importance of ‘open innovation’ as a key concept
3. Developing an innovation strategy – tools for building a strategic portfolio and for decision-making around innovation
4. Linking operational performance to innovation priorities
5. Auditing and improving innovation capability
6. Exploring innovation management in different contexts
7. Creativity and innovation
8. Organizing for innovation
9. Contingencies and complexity in managing innovation
10. Responsible innovation
11. Adoption and diffusion of innovation

Indicative learning resources - Basic reading

Recommended texts:
1. Tidd, J, J Bessant and K Pavitt (2009). Managing Innovation (4th edition) Wiley.
2. Bessant, J and Tidd J, (2011) Innovation and entrepreneurship’ Wiley

Other resources:
3. Goffin, K and Mitchell, R,(2010),Innovation management, Routledge,
4. Dodgson, M, Gann, D and Salter, A, (2008), The management of technological innovation, Oxford University Press
5. Bessant, J. (2003), High involvement innovation’ Wiley
6. Chesbrough, H, (2003), Open innovation, Harvard Business School Press
7. Chesbrough, H, (2011), Open services innovation, Jossey-Bass

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