Principles of International Business
Business is increasingly international in scope as managers take advantage of greater access to foreign markets, not only to sell products, but also to access inputs, knowledge and skills. This module addresses several questions. ‘How does becoming an international business change a company that previously operated only in the home market?’ ‘How are its resources and capabilities challenged and transformed by internationalisation?’ ‘What factors determine an international business is successful?’ While many practical examples are provided, focus is given to developing an analytical approach to addressing these questions, drawing on two perspectives. These are the Resource Based View, which focuses on the resources and capabilities of the firm and the Institution Based View which requires studying the differences in the business environment around the globe, to which successful companies need to adapt. The module considers political, economic and cultural difference and the strategies companies adopt when conducting business across national boundaries. Trade theories are studied to understand the reasons for trade, and consideration is given to why governments engage in trade restrictions which complicates the operations of international business.
Full module specification
|Module title:||Principles of International Business|
|Duration of module:||
Duration (weeks) - term 1: |
The aim of this module is to provide an understanding of the international dimensions of business.
It will develop your awareness of trends in the international business environment and the opportunities and challenges internationalisation brings.
It will develop your knowledge of where, why and how to conduct international business, in order to gain an understanding of what determines the success and failure of firms conducting international business.
Furthermore, it will develop your skills in critical analysis and critical evaluation to enable you to make business decisions and convince others of your viewpoint.
ILO: Module-specific skills
- 1. illustrate your understanding of the complex interactions between various political, economic and cultural factors that characterise the international business environment
- 2. account for the specific ways in which international business differs from domestic business and develop detailed knowledge on international business issues
- 3. apply both the institution-based and resource-based view of the firm to international business case studies
ILO: Discipline-specific skills
- 4. apply theoretical principles to critically analyse the current business environment
- 5. evaluate relevant factors to make effective business decisions
ILO: Personal and key skills
- 6. through the medium of case studies analyse real world business problems and develop an ability to exercise judgment
- 7. work within a team to analyse and present material in tutorials
Learning activities and teaching methods (given in hours of study time)
|Scheduled Learning and Teaching Activities||Guided independent study||Placement / study abroad|
Details of learning activities and teaching methods
|Category||Hours of study time||Description|
|Scheduled Learning and Teaching Activities||22||Lectures|
|Scheduled Learning and Teaching Activities||6||Tutorials (2-hour seminars, weeks 2,6,8)|
|Form of assessment||Size of the assessment (eg length / duration)||ILOs assessed||Feedback method|
|Online Multiple Choice Tests||20 questions per week (weeks 2-11)||1-4||Automated feedback|
Summative assessment (% of credit)
|Coursework||Written exams||Practical exams|
Details of summative assessment
|Form of assessment||% of credit||Size of the assessment (eg length / duration)||ILOs assessed||Feedback method|
|Presentation||25||15-minute group presentation (solving a case study) & engaging with other case study presentations||1-7||Written feedback|
|Online multiple choice test||15||1 hour (40 questions)||1-4||Correct answers on ELE|
|Assignment. The assignment can completed by either (a) A student working alone (b) 2 students working as a pair||60||Analysis of a case study, applying skills and knowledge developed within the module. 2000 words if completed individually, and 3000 words if completed as a pair||1-6||Individual written feedback and generic feedback on ELE|
Details of re-assessment (where required by referral or deferral)
|Original form of assessment||Form of re-assessment||ILOs re-assessed||Timescale for re-assessment|
|Presentation||Resubmission of slides (25%)||1-7||July|
|Online Multiple Choice Test||Online Multiple Choice Test (15%) 1 hour - 40 questions||1-7||August|
Students are asked to re-sit only the element that they are referred or deferred.
Introduction – Globalising Business
Formal institutions – economic, political & legal systemsInformal institutions – culture, religion and languages
Contemporary Intercultural Issues in international business and leadership & Corporate Social Responsibility
Investing Abroad Directly
Starting International Business & Structuring and Organising MNEs
Foreign Entry Strategies
Firm Resources: Competitiveness and Grown & Competitive Dynamics
Global Integration and Multilateral Organisations
Revision – Overview of Globalising Business
Indicative learning resources - Basic reading
Students are expected to own a copy of the core text:
Peng, M. and Meyer, K.(2011) International Business, London: Cengage Learning
There are many text books on international business in the University Library which can provide additional insights and examples of international business operations.
Relevant journals include:
Journal of International Business Studies
International Business Review
Journal of World Business
Strategic Management Journal
Thunderbird International Review
Journal of International Management
International Management Review
International Studies of Management & Organization
International Journal of Cross-Cultural Management
Cross-Cultural Management: an International Journal
Harvard Business Review
Academy of Management Perspectives
Critical Perspectives on international business
In addition, papers on the international dimension of business can be found in other business and management journals.
Good analysis of contemporary events affecting international business can be found in The Economist (available online) and quality financial newspapers such as the Financial Times.
Web based and electronic resources: The module has a fully developed site on ELE where an extensive array of module materials can be found including lecture outlines, suggested reading on a per topic basis, and relevant journal articles, plus multiple choice tests for formative assessment.
Module has an active ELE page?
Indicative learning resources - Web based and electronic resources
The module has a fully developed site on ELE where an extensive array of module materials can be found including lecture outlines, suggested reading on a per topic basis, and relevant journal articles, plus multiple choice tests for formative assessment.
Last revision date