Advanced Marketing Seminars

Module description

Summary:
This module enables you to learn from a variety of examples of current research and thinking in marketing and consumer behaviour, through attending and engaging in a programme of research seminars by marketing and consumer behaviour scholars. These seminars are specifically designed to introduce you to the scholarly mode of research presentation, question and answer sessions, and debate – essential to knowledge production. The aims are to:
•   explore contemporary literatures and debates by actively experiencing research presentations, offering you opportunities to interact with researchers and build research networks;
•   develop your understanding of marketing and consumer research via exposure to research seminars, which include both formal and informal interaction.

Additional Information:

External Engagement

This module consists of a series of workshops and seminars given by Exeter academics as well as external speakers from other UK universities and from the marketing industry. Previously, these have included speakers from: the Said Business School at the University of Oxford, the University of Edinburgh, Lancaster University, the University of Bath, and the Senior Managing Director at Financial Dynamics.

Employability

Students have the opportunity to develop a number of transferable skills on this module, such as writing, creativity in problem solving, and to develop their understanding of current marketing research and methodologies.

Sustainability
All of the sources for this module can be accessed on the ELE (Exeter Learning Environment).

Full module specification

Module title:Advanced Marketing Seminars
Module code:BEMM103
Module level:M
Academic year:2016/7
Module lecturers:
  • Dr Lindsay Stringfellow - Convenor
Module credit:15
ECTS value:

7.5

Pre-requisites:

None

Co-requisites:

None

Duration of module: Duration (weeks) - term 1:

11

Duration (weeks) - term 2:

11

Module aims

This module enables students to learn from a variety of examples of current research and thinking in marketing and consumer behaviour, through attending and engaging in a programme of research seminars by marketing and consumer behaviour scholars. These seminars are specifically designed to introduce students to the scholarly mode of research presentation, question and answer sessions, and debate – essential to knowledge production. The aims are to:
•   explore contemporary literatures and debates by actively experiencing research presentations, offering students opportunities to interact with researchers, and build research networks.
•   develop and understanding of marketing and consumer research via exposure to research seminars, which include both formal and informal interaction.
The assignment is designed to:
•   model the scholarly literature review
•   integrate knowledge gained from the seminars into students’ own thinking.
•   allow for independent, creative written communication on a topic of interest

ILO: Module-specific skills

  • 1. Insight into the types of research questions that are currently being addressed by means of a diverse range of methods in marketing and consumer behaviour.
  • 2. The ability to understand and evaluate contemporary marketing and consumer research.
  • 3. Exposure to varying research traditions and sub-disciplines within marketing.
  • 4. Knowledge development about current debates within marketing scholarship

ILO: Discipline-specific skills

  • 5. The ability to critique research, evaluate arguments and assess research presentations.
  • 6. The ability to relate theories to specific case studies, research data, and literature bases.
  • 7. The ability to engage with colleagues in informal debate and dialogue.

ILO: Personal and key skills

  • 8. The practical ability to assess research.
  • 9. Development of critical faculties.
  • 10. Development of research networks and collegial contacts.
  • 11. The ability to write about research and prepare literature reviews.

Learning activities and teaching methods (given in hours of study time)

Scheduled Learning and Teaching ActivitiesGuided independent studyPlacement / study abroad
201300

Details of learning activities and teaching methods

CategoryHours of study timeDescription
Contact hours20Lectures

Formative assessment

Form of assessmentSize of the assessment (eg length / duration)ILOs assessedFeedback method
Discussion- Q&A30 minutes per seminar1-9 Verbal

Summative assessment (% of credit)

CourseworkWritten examsPractical exams
10000

Details of summative assessment

Form of assessment% of creditSize of the assessment (eg length / duration)ILOs assessedFeedback method
Critical evaluation and literature review80Not more than 2500 words1-11Written feedback
Individual learning log20Not more than 1000 words1-4, 7, 9Written feedback
0
0
0
0

Details of re-assessment (where required by referral or deferral)

Original form of assessmentForm of re-assessmentILOs re-assessedTimescale for re-assessment
Critical evaluation and literature reviewResubmission (80%) 2500 words1-11Aug/Sep
Individual learning logResubmission (20%) 1000 words1-4, 7, 9Aug/Sep

Syllabus plan

Ten 2-hour seminars spread over the academic year. School staff and visiting speakers will contribute. Research students may also be asked to present papers. The range of topics varies from year to year, but could include, for example, seminars on services marketing, branding, consumer research, and marketing theory, etc.

Indicative learning resources - Basic reading

Research papers provided by speakers.

Module has an active ELE page?

Yes

Origin date

03/09/2007

Last revision date

08/09/2015