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Quantitative Research Methods

Module description

This module provides students with exposure to common methods used in the social science.  We cover the development of research questions and hypotheses. We consider issues of measurement and data collection.  We also explore the basics of statistical analysis.  The module is designed such that upon completion, students can 1) independently design their own research; 2) critique and understand the data and results of published studies; 3) complete basic analysis of data to test hypotheses.

Full module specification

Module title:Quantitative Research Methods
Module code:BEMM065
Module level:M
Academic year:2023/4
Module lecturers:
  • Dr Ashley Luckman - Lecturer
Module credit:15
ECTS value:






Duration of module: Duration (weeks) - term 1:


Duration (weeks) - term 2:


Duration (weeks) - term 3:


Module aims

This module primary aims are to:

  • Prepare students for independent research informed by the main quantitative tools utilised in the social sciences
  • Equip students to design, with minimal supervision and guidance, programmes of primary empirical research, taking into consideration issues of research ethics, data generation, data analysis and reporting of findings
  • Enable students in their future careers to have confidence in their abilities to analyse data, commission research, or conduct research in the work place and wider operating environment
  • Equip students with report writing skills in order to present and interpret data in easily accessible ways

ILO: Module-specific skills

  • 1. Articulate the current issues associated with different philosophical, methodological and practical approaches to business- and management-related research problems
  • 2. Critically evaluate the application of a wide range of alternative techniques, methods and data sources and types in the investigation of specialized research goals
  • 3. Identify, assess and action a full range of ethical issues arising from business-related research

ILO: Discipline-specific skills

  • 4. Apply an appropriate range of quantitative methods in the social sciences accurately and independently
  • 5. Apply with precision and independently critique data from disparate sources

ILO: Personal and key skills

  • 6. Make appropriate, systematic and accurate uses and interpretations of statistical data
  • 7. Support transparent, systematic and sustained written arguments

Learning activities and teaching methods (given in hours of study time)

Scheduled Learning and Teaching ActivitiesGuided independent studyPlacement / study abroad

Details of learning activities and teaching methods

CategoryHours of study timeDescription
Contact hours28Lectures and seminars
Guided independent study60Preparatory reading and/or videos – prior to lectures and tutorials
Guided independent study34Individual reading and study time to produce coursework assessment 1
Guided independent study34Individual reading and study time to produce coursework assessment 2

Formative assessment

Form of assessmentSize of the assessment (eg length / duration)ILOs assessedFeedback method
Review of individual performance on group exercisesDuring tutorials1-7Verbal

Summative assessment (% of credit)

CourseworkWritten examsPractical exams

Details of summative assessment

Form of assessment% of creditSize of the assessment (eg length / duration)ILOs assessedFeedback method
Coursework assessment 1502000 words1-7Written
Coursework assessment 2502500 words1-7Written

Details of re-assessment (where required by referral or deferral)

Original form of assessmentForm of re-assessmentILOs re-assessedTimescale for re-assessment
Coursework assessment 1 2000 words1-7August assessment period
Coursework assessment 22500 words1-7August assessment period

Re-assessment notes

Three assessments are required for this module. When you have been referred/deferred for Coursework 1 you will submit an alternate version (2000 words) of Coursework 1. This will constitute 50% of the module mark.

Where you have been referred/deferred for Coursework 2, you will have the opportunity to submit an alternate version (2500 words) in August. This will constitute 50% of the module mark. 


Syllabus plan

  • Why Quantitative Methods
  • Research Questions and Hypotheses
  • Comparing Different Designs
  • Data Collection
  • Operationalisation and Measurement
  • Techniques of Analysing Data

Indicative learning resources - Basic reading

A full reading pack is supplied to students for this module (on ELE)

Recommended book:


Module has an active ELE page?


Indicative learning resources - Web based and electronic resources

Indicative learning resources - Other resources

  • As provided and recommended during classes and via ELE

Origin date


Last revision date