Marketing Issues and Trends
Building on all core modules from years 1 and 2 which have provided you with a strong foundation in marketing principles and practice, this module invites you to undertake a challenging foray into contemporary society and explore cutting edge issues important to any marketing practitioner-to-be. This module will advance your understanding of the different forms marketing thought and practice can take and the different functions they serve. The module invites you to show an ability for critical evaluation of material presented to you in the form of presentations, academic articles and press (digital and print). The module embraces a range of issues from a variety of contexts which challenge current thinking and practice in marketing. Through the year a series of lectures offering new perspectives on marketing will be taken by a number of specialists.
Duration: Term 1 and 2 – 12 sessions
Full module specification
|Module title:||Marketing Issues and Trends|
BEM1019 Fundamentals of Marketing
BEM1015 Marketing and Society
BEM2016 Consumer Behaviour
BEM2044 Consumer and Market Analysis
BEM2033 Brands & Branding
|Duration of module:||
Duration (weeks) - term 1: |
- To provide students with insights into a range of marketing perspectives, issues and trends which are receiving the attention of current marketing scholars and practitioners.
- To relate these insights and perspectives to current phenomena in business and society.
- To encourage critical evaluation of the concepts and ideas presented in the module by faculty, visiting scholars and practitioners.
ILO: Module-specific skills
- 1. develop knowledge and understanding of emerging topics which reflect contemporary and future marketing theory and practice;
- 2. understand the dynamic nature of marketing and its implications to individuals, organisations and society.
ILO: Discipline-specific skills
- 3. identify, analyse, synthesise and present current marketing issues and trends by using different theoretical lenses;
- 4. critically evaluate the models, theories and concepts commonly used in exploring current marketing practice.
ILO: Personal and key skills
- 5. demonstrate personal reflection and critical skills;
- 6. demonstrate improved written skills;
- 7. demonstrate improved independent research skills.
Learning activities and teaching methods (given in hours of study time)
|Scheduled Learning and Teaching Activities||Guided independent study||Placement / study abroad|
Details of learning activities and teaching methods
|Category||Hours of study time||Description|
|Guided Independent Research||70||Reading and Research|
|Guided Independent Research||60||Essay Writing|
|Form of assessment||Size of the assessment (eg length / duration)||ILOs assessed||Feedback method|
|Discussion Q&A||30 minutes per lecture||1-10||In class oral feedback|
Summative assessment (% of credit)
|Coursework||Written exams||Practical exams|
Details of summative assessment
|Form of assessment||% of credit||Size of the assessment (eg length / duration)||ILOs assessed||Feedback method|
|Critical evaluation and literature review||80||2,500 words||1-7||Written feedback|
|Individual learning log||20||1,000 words||1-7||Written feedback|
Details of re-assessment (where required by referral or deferral)
|Original form of assessment||Form of re-assessment||ILOs re-assessed||Timescale for re-assessment|
|Critical evaluation and literature review||Resubmission (80%) 2500 words||1-7||August/September Reassessment Period|
|Individual learning log||Resubmission (20%) 1000 words||1-7||August/September Reassessment Period|
The module will include twelve 2-hour lectures spread over terms 1 and 2. Business faculty and visiting scholars and practitioners will contribute to teaching this module. The range of topics will vary from year to year based on current issues and trends in marketing theory and practice.
Indicative learning resources - Basic reading
There is no set text for this module, instead students are required to take responsibility for any reading recommended in lectures. Individual lecturers will provide you with any additional recommended reading lists specific to their particular topic.
Module has an active ELE page?
Last revision date