Marketing Issues and Trends

Module description

Building on all core modules from years 1 and 2 which have provided you with a strong foundation in marketing principles and practice, this module invites you to undertake a challenging foray into contemporary society and explore cutting edge issues important to any marketing practitioner-to-be. This module will advance your understanding of the different forms marketing thought and practice can take and the different functions they serve. The module invites you to show an ability for critical evaluation of material presented to you in the form of presentations, academic articles and press (digital and print). The module embraces a range of issues from a variety of contexts which challenge current thinking and practice in marketing. Through the year a series of lectures offering new perspectives on marketing will be taken by a number of specialists. 

Full module specification

Module title:Marketing Issues and Trends
Module code:BEM3066
Module level:3
Academic year:2020/1
Module lecturers:
Module credit:15
ECTS value:
Pre-requisites:
Co-requisites:
Duration of module: