Module description

This module covers the basic theories, tools and techniques that underpin diagnosing an organisation’s strategic position, setting its long-term direction, strategic decision making and the delivery of the strategy. The module will also look at the context within which strategy is made, considering the levels of dynamism and disorder an organisation is facing and how this impacts on the strategic management process. Students will explore the fundamentals of strategic management through a series of case studies and illustrations from a range of different organisations.

*New module for academic year 2020/21. Full content details will be provided later in the academic year.

Full module specification

Module title:Strategy
Module code:BEM3065
Module level:3
Academic year:2020/1
Module lecturers:
Module credit:15
ECTS value:
Duration of module: