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Managing Entrepreneurially

Module description

This module is one of six modules included in the With Proficiency In (WPI) Entrepreneurship programme. 

Students will be introduced to the fundamentals of business in relation to entrepreneurial value creation. This module is about the core aspects of business including an overview of the impact that entrepreneurship has on the following subjects: accounting and finance, operations, business structures and types, talent management and marketing.

The module’s core component is delivered online covering the fundamentals of entrepreneurial businesses. This is built on in a series of practical tutorials. This will enable students to develop an appreciation for the world of entrepreneurship.

No pre-requisite or co-requisite modules are required to take this module. This module is suitable for non-specialist students and intended for interdisciplinary pathways.

Full module specification

Module title:Managing Entrepreneurially
Module code:BEM3060
Module level:3
Academic year:2023/4
Module lecturers:
  • Mr Raphael Dennett - Convenor
Module credit:15
ECTS value:






Duration of module: Duration (weeks) - term 1:


Module aims

The aim of the module is to introduce students to the business fundamentals in relation to entrepreneurship in order for them to increase their ability in managing enterprise toward innovation. Further, this module is designed to reduce potential risk in entrepreneurial business endeavours through delivering a better understanding of business fundamentals.

The aim of the online content is to introduce and build key business skills across accounting, finance, operations, business formation and structure, marketing and talent management. The tutorials will build from this content, covering both assignment areas formatively and give the participant the chance to explore the assessed medium.   

ILO: Module-specific skills

  • 1. apply business analysis in the context of entrepreneurship;
  • 2. discuss viable talent strategy for an entrepreneurial business;
  • 3. identify, apply and critique the strategic operations management frameworks utilised by startups and entrepreneurial businesses;
  • 4. assess risks emerging from decisions related to entrepreneurship;
  • 5. compare and contrast various marketing strategies for startups and entrepreneurial businesses.

ILO: Discipline-specific skills

  • 6. critically evaluate how entrepreneurs may guide individuals through periods of organisational change

ILO: Personal and key skills

  • 7. present an overview of the business essentials for an entrepreneurial business, such as finance and marketing approach.

Learning activities and teaching methods (given in hours of study time)

Scheduled Learning and Teaching ActivitiesGuided independent studyPlacement / study abroad

Details of learning activities and teaching methods

CategoryHours of study timeDescription
Scheduled Learning and Teaching Activity15Online Lectures
Scheduled Learning and Teaching Activity16Tutorials
Guided Independent Study40Preparing for tutorials
Guided Independent Study80Out-of-class entrepreneurship practice exercises derived from lectures and tutorials, preparation for formative and summative assessments

Formative assessment

Form of assessmentSize of the assessment (eg length / duration)ILOs assessedFeedback method
Tutorial discussions and exercisesIn class1-7Verbal

Summative assessment (% of credit)

CourseworkWritten examsPractical exams

Details of summative assessment

Form of assessment% of creditSize of the assessment (eg length / duration)ILOs assessedFeedback method
Business Analysis Report 702,500 Word Report1-7Written feedback
Online quiz 115One online quiz as part of the online lecture series 2-7Automated online feedback
Online quiz 215One online quiz as part of the online lecture series 2-7Automated online feedback

Details of re-assessment (where required by referral or deferral)

Original form of assessmentForm of re-assessmentILOs re-assessedTimescale for re-assessment
Business Analysis Report (70%)2,500 Word Report1-7August/September assessment period
Online quiz 1 (15%)Online quiz 12-7August/September assessment period
Online quiz 2 (15%)Online quiz 22-7August/September assessment period

Syllabus plan

Online content will run simultaneously with the tutorial/lecture-based content.

The module will cover the following topics from the perspective of entrepreneurship: accounting and finance, operations, business structures and types, talent management and marketing. Utilising cases and contemporary business examples, the module will explore the essential business areas that help entrepreneurs create, grow, and manage businesses. The online content will introduce each topic and the tutorials will cover the application of each of these topics.


Global challenges and organisational approaches to tackle them will be demonstrated using a diverse set of contexts.

External Engagement:

Contribution by our Student Startup team, Grad Startup community, and Entrepreneur Fellows will allow students to meet and network with the innovation ecosystem.


By honing effectuation, students will have the ability to create value within an organisation or through self-efficacy create their own venture.


By understanding global challenges, participants are equipped to manage entrepreneurial businesses towards mitigating against the associated risks.

Indicative learning resources - Basic reading

Hisrich, R.D. (2017). Effective Entrepreneurial Management: Strategy, Planning, Risk Management, and Organisation. Cham: Springer

Mullins, L.J. (2016). Management and Organisational Behaviour. Upper Saddle River, Pearson

Contemporary sources such as Harvard Business Review e.g. and Sloan Review:

Module has an active ELE page?


Indicative learning resources - Web based and electronic resources


Origin date


Last revision date