Entrepreneurial Value Creation
This module is one of five modules included in the With Proficiency In (WPI) Entrepreneurship programme, and available mainly to second year students.
The module is designed to introduce students to how individuals behave entrepreneurially to create sustainable value using their available means. The module’s core components (e.g. Sustainable value creation; Effectual entrepreneurship) are delivered online covering how to explore the feasibility, desirability, and viability of entrepreneurial ideas. We use practice-based approach enabling students to experience the early stages of an entrepreneurial process through the development of their own entrepreneurial idea (which can be based on for-profit or non-profit logic).#
No pre-requisite or co-requisite modules are required to take this module
Full module specification
|Module title:||Entrepreneurial Value Creation|
None. Please note that this module cannot be taken if you have previously studied BEM2032.
|Duration of module:||
Duration (weeks) - term 1: |
The aim of the module is to introduce students to the multiple facets of Effectual and Sustainable entrepreneurship and engage them with contemporary issues in entrepreneurial thinking.
The online lecture content is designed to provide context, entrepreneurial cases, and basic tools (canvases, methods, etc.). A series of practically-oriented Tutorials are aimed at engaging students in mastering how entrepreneurial individuals think in terms of creating, delivering, and capturing sustainable value using Effectual principles. These Tutorials give participants the chance to expose and discuss their entrepreneurial projects and will provide formative assessment for the module assignment.
Our belief is that the practices you learn in this module will help you solve problems and address needs in your life no matter what professional career you embark on.
ILO: Module-specific skills
- 1. develop an entrepreneurial project based on Effectual;
- 2. apply Sustainable Value Creation framework to entrepreneurial;
- 3. explore the viability, feasibility, and desirability of entrepreneurial project.
ILO: Discipline-specific skills
- 4. demonstrate responsibility, self-efficacy and resourcefulness;
- 5. compose a vision and mission for an entrepreneurial project.
ILO: Personal and key skills
- 6. develop a critical and creative approach to the creation of value adding and sustainable activities.
Learning activities and teaching methods (given in hours of study time)
|Scheduled Learning and Teaching Activities||Guided independent study||Placement / study abroad|
Details of learning activities and teaching methods
|Category||Hours of study time||Description|
|Scheduled Learning and Teaching Activity||12||Lectures (online delivery)|
|Scheduled Learning and Teaching Activity||16||Tutorials|
|Guided Independent Study||40||Prepping for Tutorials|
|Guided Independent Study||82||Out-of-class entrepreneurship practice exercises derived from lectures and preparation for formative and summative assessments|
|Form of assessment||Size of the assessment (eg length / duration)||ILOs assessed||Feedback method|
|Tutorial discussions and exercises||In class||1-6||Verbal|
Summative assessment (% of credit)
|Coursework||Written exams||Practical exams|
Details of summative assessment
|Form of assessment||% of credit||Size of the assessment (eg length / duration)||ILOs assessed||Feedback method|
|Individual entrepreneurial slide deck||100||30 slides||1-6||Written feedback|
Details of re-assessment (where required by referral or deferral)
|Original form of assessment||Form of re-assessment||ILOs re-assessed||Timescale for re-assessment|
|Individual entrepreneurial slide deck (100%)||slide deck (30 slides, 100%)||1-6||August/September Reassessment Period|
The module will cover the following topics:
- Effectual Decision-making
- Sustainable Value Creation
- Value Proposition Design
- Testing Fundamental Hypothesis of Value Creation
- Business Model Generation
- Effectual Action & Networking
Students will complete an individual written assignment that assess the skills and aptitude associated with Effectual and Sustainable Entrepreneurship.
This module does not assume that students have any prior business courses or experience. Instead, this module is intended for interdisciplinary pathways and, therefore, is encouraged for non-business students as well as experienced business students.
By honing Effectual reasoning logic, students will have the ability to create value within an organisation, or through self-efficacy by proposing their own entrepreneurial project.
By understanding both the global challenges and the organisational and technological responses at our disposal students will be equipped to deploy Effectual principles that creates a positive and sustainable impact beyond mere economic value creation.
Indicative learning resources - Basic reading
Osterwalder, A., Pigneur, Y. (2010). Business Model Generation. Hoboken, NJ: Wiley & Sons UoE Library: http://lib.exeter.ac.uk/record=b2640941~S6
Read, S., Sarasvaty, S., Dew, N. & Wiltbank. (2016) Effectual Entrepreneurship. 2nd Edition. Routledge.
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