Business Analytics in Practice

Module description

This module will introduce the key concepts and ideas about how business analytics is used in practice. It will highlight the importance of data to organisations and how it can be used to improve firm performance in relation to competitors, customers, employees and processes. The module will introduce you to how data and analytic methods can be used to support an organisation’s overall strategy. The module will also consider ethical, regulatory and security issues associated with data and its use within a business environment.

*New module for academic year 2020/21. Full content details will be provided later in the academic year.

Full module specification

Module title:Business Analytics in Practice
Module code:BEM2039
Module level:2
Academic year:2020/1
Module lecturers:
Module credit:15
ECTS value:
Duration of module: