This module is one of five modules included in the With Proficiency In (WPI) Entrepreneurship programme.
Students will learn first-hand how business opportunities present themselves, how they are identified, and what action is needed to capitalise on them. The module’s core component is delivered online covering the latest in business model value creation through both case studies and the business model canvas. This is built on in a series of practically-orientated workshops. This will enable participants to develop an appreciation for the world of entrepreneurship.
Innovation in learning will be at the core of the delivery of the module. A blended approach utilising online and tutorial-based learning will be used.
This module is only available to second year students.
No pre-requisite or co-requisite modules are required to take this module. This module is suitable for non-specialist students and intended for interdisciplinary pathways.
Full module specification
|Module title:||Startup Entrepreneurship|
|Duration of module:||
Duration (weeks) - term 1: |
The aim of the module is to introduce students to the multiple facets of entrepreneurship and engage them with contemporary cases.
The online lecture content is designed to provide context and business model cases. A series of practical workshops are aimed to engage students in mastering the business model and value proposition canvases and minimum viable product (MVP) creation. These workshops give students the chance to develop a venture proposition and will provide formative assessment for both of the module assignments.
ILO: Module-specific skills
- 1. Test the viability, feasibility, and desirability of a business idea
- 2. Apply creative problem-solving to the challenge of value creation
- 3. Apply the business model and value proposition canvas to business creation challenges
ILO: Discipline-specific skills
- 4. Demonstrate responsibility, self-efficacy and resourcefulness
- 5. Compose a vision for a business idea
ILO: Personal and key skills
- 6. Develop a critical and creative approach to new venture creation
Learning activities and teaching methods (given in hours of study time)
|Scheduled Learning and Teaching Activities||Guided independent study||Placement / study abroad|
Details of learning activities and teaching methods
|Category||Hours of study time||Description|
|Scheduled Learning and Teaching||16||Workshops|
|Guided Independent Study||40||Preparing for workshops|
|Guided Independent Study||82||Out-of-class entrepreneurship practice exercises derived from lectures and preparation for formative and summative assessments|
|Form of assessment||Size of the assessment (eg length / duration)||ILOs assessed||Feedback method|
|Workshop discussions and exercises||In class||1-6||Verbal|
Summative assessment (% of credit)
|Coursework||Written exams||Practical exams|
Details of summative assessment
|Form of assessment||% of credit||Size of the assessment (eg length / duration)||ILOs assessed||Feedback method|
|Individual Business Model Report||75||2500 words||1-6||Written feedback|
|Individual new venture pitch to video||25||4 minutes||1-6||Written feedback|
Details of re-assessment (where required by referral or deferral)
|Original form of assessment||Form of re-assessment||ILOs re-assessed||Timescale for re-assessment|
|Individual business model report||Individual report (75%) 25000 words||1-6||August reassessment period|
|Individual new venture pitch to video||Individual video (25%) 4 minutes||1-6||August reassessment period|
The module will cover the following topics:
- ‘Business Model’ and ‘Value Proposition’ Canvases
- New venture value creation, delivering and capture
- Minimum Viable Product (MVP)
- Business model typology cases
Students will complete two individual assignments that assess the skills and aptitude associated with startup entrepreneurship.
Our belief is that the practices you learn in this module will help you solve problems and address needs in your life no matter what career you embark on. Therefore, this class is encouraged for non-business students as well as experienced business students. This class does not assume that students have any prior business courses or experience.
Global challenges and organisational approaches to tackle them will be demonstrated using a diverse set of contexts.
Contribution by our Student Startup team, Grad Startup community, and Entrepreneur Fellows will allow students to meet and network with the innovation ecosystem.
By honing effectuation, students will have the ability to create value within an organisation, or through self-efficacy, create their own venture.
By understanding both the global challenges and the organisational and technological responses at our disposal students will be equipped to deploy venture creation that creates a positive impact.
Indicative learning resources - Basic reading
Osterwalder, A., Pigneur, Y. (2010). Business Model Generation. Hoboken, NJ: Wiley & Sons UoE Library: http://lib.exeter.ac.uk/record=b2640941~S6
Van Der Pijl, P., Lokitz, J., Solomon, L.K., Van Der Pijl, E., and Van Lieshout, M. (2016). Design a Better Business: New Tools, Skills and Mindset for Strategy and Innovation. Hoboken, NJ: Wiley & Sons
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